X Launches Labels for Parody and Fan Accounts: A Step Towards Authenticity?
In an age where online interactions significantly shape brand perception, the introduction of labels for parody and fan accounts on social media platforms such as X (previously known as Twitter) is a noteworthy development. This initiative aims to enhance transparency…
YouTube Music Recap 2024: What Marketers Need to Know
In 2024, YouTube continues to solidify its dominant presence in the music streaming market. With the release of its much-anticipated annual music recap, the platform provides a wealth of insights not only for consumers but also for digital marketers and…
4 Content-Related Tech Trends to Watch in 2025
As technology progresses, retail and consumer packaged goods (CPG) marketers are becoming more adept at leveraging the latest tools and strategies. This evolution is particularly relevant as we approach 2025 and brands must stay ahead of the curve. A recent…
Maximizing Holiday Sales: TikTok's Essential Marketing Tips
As the holiday season approaches, e-commerce brands are gearing up for the most lucrative time of the year. With TikTok emerging as a powerful platform for brand engagement, leveraging its unique features can amplify your marketing efforts. This article provides…
TWIG Podcast: Shipt Gives Consumers Something to Talk About on Social Media
In the fast-paced world of e-commerce, companies are continuously seeking innovative strategies to engage consumers. Shipt’s Chief Marketing Officer, Alia Kemet, recently shared insights on this topic during a TWIG podcast episode, emphasizing the critical role of social media in…
