In an age where online interactions significantly shape brand perception, the introduction of labels for parody and fan accounts on social media platforms such as X (previously known as Twitter)…
In 2024, YouTube continues to solidify its dominant presence in the music streaming market. With the release of its much-anticipated annual music recap, the platform provides a wealth of insights…
As technology progresses, retail and consumer packaged goods (CPG) marketers are becoming more adept at leveraging the latest tools and strategies. This evolution is particularly relevant as we approach 2025…
As the holiday season approaches, e-commerce brands are gearing up for the most lucrative time of the year. With TikTok emerging as a powerful platform for brand engagement, leveraging its…
In the fast-paced world of e-commerce, companies are continuously seeking innovative strategies to engage consumers. Shipt’s Chief Marketing Officer, Alia Kemet, recently shared insights on this topic during a TWIG…