How iOS 18 Is Rewriting The Rules Of Email Engagement As Apple devices continue to dominate the market, any updates to the iOS operating system can have a significant impact…
Digital MarketingMobile MarketingSports Marketing
Confessions from a CRM Marketer: Olympics, SMS, and Always Testing
Confessions from a CRM Marketer: Olympics, SMS, and Always Testing Corrina Cohen, the Manager of CRM & Technical Marketing Operations at NBCUniversal, is a force to be reckoned with in…
Artificial IntelligenceAutomation in retail industryDigital Marketing
Pairing Up SMS And AI: Study Shows Growth In Both
Pairing Up SMS And AI: Study Shows Growth In Both In the realm of digital marketing, staying ahead of the curve is crucial to success. As consumer behaviors shift and…
B2B E-commerce SolutionsCustomer SegmentationDigital Marketing
SMS ASAP: People Who Don't Spend Much Like To Get Quick Discounts Via Text
SMS ASAP: How Quick Discounts via Text Appeal to Low Spenders and High Spenders Alike In the realm of digital marketing and e-commerce, the utilization of SMS marketing has become…
The Text Tide: Consumers Say They Want More SMS Messages In today’s digital age, where consumers are constantly bombarded with emails, notifications, and ads, standing out and grabbing their attention…
Affiliate MarketingDigital ChannelsTraditional Media
CMOs' Cold Shoulder For Email: Other Channels Provide More Value
CMOs’ Cold Shoulder For Email: Other Channels Provide More Value Chief Marketing Officers (CMOs) are constantly on the lookout for the most effective channels to reach their target audience and…
In a remarkable display of effective customer engagement strategies, Mother’s Market & Kitchen, an independent health-and-wellness grocer based in Southern California, has achieved a 33% increase in mobile club subscriptions…