Confessions from a CRM Marketer: Olympics, SMS, and Always Testing Corrina Cohen, the Manager of CRM & Technical Marketing Operations at NBCUniversal, is a force to be reckoned with in…
Pairing Up SMS And AI: Study Shows Growth In Both In the realm of digital marketing, staying ahead of the curve is crucial to success. As consumer behaviors shift and…
SMS ASAP: How Quick Discounts via Text Appeal to Low Spenders and High Spenders Alike In the realm of digital marketing and e-commerce, the utilization of SMS marketing has become…
The Text Tide: Consumers Say They Want More SMS Messages In today’s digital age, where consumers are constantly bombarded with emails, notifications, and ads, standing out and grabbing their attention…
CMOs’ Cold Shoulder For Email: Other Channels Provide More Value Chief Marketing Officers (CMOs) are constantly on the lookout for the most effective channels to reach their target audience and…
In a remarkable display of effective customer engagement strategies, Mother’s Market & Kitchen, an independent health-and-wellness grocer based in Southern California, has achieved a 33% increase in mobile club subscriptions…