MRC Releases Phase 2 OOH Standards, Ensuring ‘Comparability’ Across Media Platforms The Media Rating Council (MRC) has recently unveiled the draft of “Phase 2” of its out-of-home (OOH) media audience…
Creative R&D: Brands Struggle To Measure Value In the fast-paced world of digital marketing and e-commerce, brands are constantly seeking innovative ways to stay ahead of the competition. One key…