CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

store brands

Dollar General Doubles Down on Value

Dollar General Doubles Down on Value Dollar General, the well-known discount retailer, is making strategic moves to enhance its value offerings. In a bid to cater to the evolving needs of its customers, the retail giant has decided to expand…

The Most Important Question Private Brands Aren’t Asking Themselves

In recent years, store brands have seen impressive growth, often outpacing their national-brand counterparts. This phenomenon can largely be attributed to current economic pressures—around 69% of Americans express concern over rising costs. As consumers tighten their budgets, they search for…

5 Takeaways From PLMA's Private Label Trade Show

Manufacturers, retailers, and industry professionals converged this month in Rosemont, Illinois, near Chicago, for the Private Label Manufacturers Association (PLMA) trade show. The event, themed “The Store Brands Phenomenon 2024,” highlighted the continued growth of private label products across various…