In recent news, Campbell Soup Company has officially divested its Pop Secret popcorn brand to Our Home, which specializes in healthier snack alternatives. The acquisition positions Our Home firmly in…
The retail industry has long been a backbone of employment, providing jobs for millions. Recent findings, however, indicate a complex landscape where job satisfaction and staffing challenges coexist in the…
Amazon India has taken an innovative step in enhancing the shopping experience by launching its AI-powered shopping assistant, named Rufus. Currently in beta mode, this assistant provides customers with a…
JD.com, one of China’s leading e-commerce giants, has announced an ambitious $5 billion share buyback plan. The company’s board of directors approved this new program, which will allow JD.com to…
E-commerce CRO
BigCommerce Enhances B2B Capabilities with AI-Driven Features and Open-Source Buyer Portal
In the competitive landscape of modern digital commerce, adaptability and innovation are key to thriving. BigCommerce has recently announced a suite of new features designed specifically for B2B and B2C…
The United Kingdom stands as a pillar of e-commerce innovation, exemplified by its vast online customer base and high levels of internet penetration. With a population exceeding 69 million and…
Innovation in cleaning products is often characterized by performance and convenience. However, the introduction of PINALEN Luxury Scents by AlEn USA is redefining this narrative by blending effective cleaning with…
As the world’s leading olive oil brand, Bertolli has identified and responded to the rising trend of at-home cooking, especially with the increasing popularity of air fryers. The launch of…
Goodles, a brand known for its innovative approach to comfort food, has recently launched a deluxe line of mac and cheese that redefines a beloved classic. Named whimsically as Ched…
In the world of e-commerce, conversion rates hold a pivotal role in determining the success of an online business. A high conversion rate means that a greater percentage of visitors…