CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

Month: January 2025

JCPenney announces merger with SPARC Group

JCPenney and SPARC Group Merge to Form Catalyst Brands: A Game-Changer in Retail Evolution JCPenney and SPARC Group made waves in the retail industry on Jan. 8 by announcing their merger to establish a new powerhouse entity named Catalyst Brands….

A through-channel marketing guide for B2B ecommerce

A Guide to Through-Channel Marketing for B2B Ecommerce In an era when every brand fights for consumer attention, the key to success often lies in the channels connecting you to your audience. A smart through-channel marketing strategy can engage channel…

Albertsons’ retail media network rolls out API access and TransUnion partnership

Albertsons’ Retail Media Network Enhances Advertising Capabilities with API Access and TransUnion Partnership Albertsons, a prominent player in the retail industry, is making strategic moves to elevate its retail media network’s capabilities. Recently, Albertsons Media Collective, the advertising division of…

VTEX North America EVP Dani Jurado on 2025 B2B ecommerce tech trends

The Future of B2B Ecommerce Tech Trends: Insights from VTEX North America EVP Dani Jurado In the dynamic landscape of B2B ecommerce, staying ahead of technology trends is essential for companies looking to thrive in the digital realm. As we…

Fossil website to integrate Amazon’s Buy with Prime options

Fossil Website to Integrate Amazon’s Buy with Prime Options Fossil, the renowned watch brand, is set to revolutionize its online shopping experience by integrating Amazon’s Buy with Prime options on its website starting in February. This strategic move not only…

Columbia Sportswear begins hunting for a new chief digital officer

Columbia Sportswear: The Quest for a New Chief Digital Officer Columbia Sportswear Co. recently made headlines with the announcement of the departure of Skip Potter, the executive vice president and chief digital information officer. The news came to light through…

DHL Supply Chain reaches deal to acquire Inmar Supply Chain Solutions

DHL Supply Chain Expands Its Reach Through Inmar Supply Chain Solutions Acquisition DHL Supply Chain has made significant strides in solidifying its position in the retail e-commerce industry by acquiring Inmar Supply Chain Solutions, a division of Inmar Intelligence based…

CMC Genesys Compact: A revolution in e-commerce packaging automation

CMC Genesys Compact: A Revolution in E-Commerce Packaging Automation In the fast-paced world of e-commerce, where efficiency and customer satisfaction are paramount, finding innovative solutions to streamline operations is key. One such groundbreaking development is the CMC Genesys Compact, a…

Why default Google Shopping Ads strategies cost e-commerce businesses big money

“Why Default Google Shopping Ads Strategies Are Draining E-Commerce Budgets” Are default Google Shopping Ads draining your e-commerce budget? Learn why over 80% of ad spend often goes to products that don’t sell and how smarter strategies can unlock higher…

The internationalisation of e-commerce 

Unlocking Global Opportunities: The Internationalization of E-Commerce In today’s interconnected digital landscape, the potential for e-commerce knows no bounds. The internationalization of e-commerce has revolutionized the way businesses operate, allowing them to transcend geographical limitations and tap into a global…