CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

Month: January 2025

Blinkit’s losses expand as quick commerce firm faces intense competition from the likes of Zepto

Blinkit’s Expansion Efforts Drive Losses Amid Fierce Competition from Zepto Blinkit, a quick-commerce firm under the ownership of Zomato, has been making headlines recently due to its staggering Ebitda loss of Rs 103 crore in the October-December quarter. This substantial…

TikTok is back online. Other ByteDance apps? Not so much

The Resurgence of TikTok: ByteDance’s Uphill Battle in the App Store Arena TikTok, the popular social media platform known for its short videos, is back in action following a brief hiatus in the US. The temporary shutdown was a result…

Crypto market faces MiCA implementation in 2025

The Impending Challenge: Crypto Market Faces MiCA Implementation in 2025 As the digital landscape continues to shift and evolve, regulatory bodies are working to keep pace with the burgeoning cryptocurrency market. One such regulation that is set to significantly impact…

UK AI plan calls for AI sovereignty and bottom-up developments

UK AI Opportunities Action Plan: Fostering AI Sovereignty and Bottom-Up Developments The UK government recently revealed its AI Opportunities Action Plan, aiming to boost AI adoption for economic growth, job creation, and overall societal enhancement. In line with traditional strategies…

On building Europe’s favorite premium design brand: Insights from Lydia Kind from Westwing on the EGN Podcast

Unveiling the Success Story of Westwing: A Pioneer in European Premium Design Step into the captivating world of Westwing, a trailblazer in the home and living e-commerce space that has redefined how we think about beauty, authenticity, and premium design….

Italy sees €10 billion data centre boom

Italy’s Data Centre Industry Set to Skyrocket with €10 Billion Investment Italy is gearing up for a monumental surge in data center investments, with major tech firms spearheading the charge towards a staggering €10 billion influx over the next two…

The customer journey: A roadmap or a maze?

The Customer Journey: Navigating Between a Roadmap and a Maze Imagine planning a road trip. The map looks perfect – a clear route with scenic stops along the way. But as you set out, the roads are riddled with potholes,…

Breach exposes FBI data links

Breach Exposes FBI Data Links Sensitive call logs linked to FBI agents have been exposed in a hacking incident targeting telecom giant AT&T, raising urgent questions about cybersecurity vulnerabilities and informant safety. The recent breach that led to the exposure…

Performance Marketing

Influencer Marketing Success – Key Steps To Optimize Conversions

Conversions are the cornerstone of successful influencer marketing campaigns. To enhance your conversion rates, understanding your target audience and their preferences is vital. By selecting the right influencers who resonate with your brand, you can create authentic connections that lead…

Donald Trump rebrings TikTok online

Reviving TikTok: How Donald Trump’s Decision to Bring the App Back Online Impacts Digital Marketing In a surprising turn of events, former President Donald Trump’s decision to rebrand and relaunch TikTok has sent shockwaves through the digital marketing world. Previously…