CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

Month: January 2025

This Digital Nomad Built a Global Supply Chain Business

From Digital Nomad to Global Supply Chain Mogul Lansil Global’s founder and CEO, Alan Coughlan, embodies the epitome of the modern digital entrepreneur. Building a multi-million dollar end-to-end supply chain service business from nothing but a backpack, Coughlan’s journey from…

Manufacturers embrace generative AI with cautious investment

Manufacturers Strategically Invest in Generative AI Technologies to Drive Business Growth As enthusiasm for generative AI transitions from “unbridled excitement” to a more nuanced evaluation of its business impact, manufacturers are making strategic investments in AI technologies. According to Deloitte’s…

LG Electronics prioritizes B2B growth in HVAC and elsewhere

LG Electronics Prioritizes B2B Growth: A Strategic Shift Towards HVAC and Beyond LG Electronics is making significant waves in the business landscape by refocusing its strategy on business-to-business (B2B) operations. This shift comes as part of the company’s ambitious 2025…

An order management vendor raises $15.5 million to build more AI tools

Pipe17 Raises $15.5 Million to Enhance AI Tools for Order Management Pipe17, a prominent player in the realm of AI-powered order operations applications and services, has recently secured a substantial $15.5 million funding round. This financial boost was spearheaded by…

Ingram Micro promotes a key executive to streamline digital commerce

Ingram Micro Elevates Sanjib Sahoo to Lead Global Platform Group for Enhanced B2B Digital Commerce Ingram Micro Holding Corp. recently took a significant step towards boosting B2B digital commerce by appointing Sanjib Sahoo as the president of its global platform…

Best Buy gets back into the marketplace game with a new launch this summer

Best Buy Re-Enters Online Marketplace Scene: A Strategic Comeback in 2025 Best Buy Co. is making waves in the digital retail sphere once again after a decade-long hiatus from its online marketplace in the U.S. The consumer electronics giant first…

Walmart’s new brand refresh includes updates to its logo and colors

Walmart’s New Brand Refresh: Analyzing the Impact of Logo and Color Updates Walmart, the retail giant based in Bentonville, Arkansas, recently unveiled a brand refresh that encompasses updates to its logo, colors, and iconic “spark.” While these changes may appear…

From ROAS to profits: Make PMax work for your bottom line

From ROAS to Profits: Make PMax Work for Your Bottom Line Google’s Performance Max (PMax) campaigns offer powerful automation to optimize ads across channels, but without strategic inputs, they risk chasing inefficiencies. By leveraging multi-dimensional data, custom ROAS targets, and…

Mastering multichannel operations: Strategies for SMEs in 2025

Mastering Multichannel Operations: Strategies for SMEs in 2025 In 2025, small and medium-sized enterprises (SMEs) in the DACH region are witnessing unprecedented success by implementing a robust multichannel strategy. This strategic approach involves seamlessly integrating online and offline channels to…

Advanced automation for WhatsApp responses in e-commerce

Maximizing Sales and Customer Satisfaction: The Power of Advanced Automation for WhatsApp Responses in E-Commerce WhatsApp has become a game-changer in e-commerce communication, boasting a staggering 98% open rate and offering the ability for personalized interactions with customers. The platform’s…