CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

Year: 2025

Albertsons Marks Own Brand Month

As January rolls in, Albertsons Companies kicks off the New Year with a unique initiative: the celebration of Own Brands Month, marked by a 25% discount on selected private-label products through their customer loyalty program, ‘for U.’ This initiative is…

Executive Research: Streamlining Trade Collaboration Between Retailers & CPGs

In the highly competitive landscape of retail and consumer packaged goods (CPGs), the collaboration between retailers and manufacturers is more essential than ever. This partnership aims to drive growth through enhanced consumer satisfaction. However, research indicates a notable disparity between…

Closing the Gaps: How Retailers and CPG Manufacturers Can Drive Competitive Advantage Through Automation

Retailers and consumer packaged goods (CPG) manufacturers are united by a common goal: driving growth through enhanced consumer satisfaction. However, recent research indicates that many organizations are still struggling to translate their ambitions into capabilities that yield real results. A…

Accelerating Digital Commerce: A Necessity for Manufacturers in 2024

As we move through the second half of 2023, it’s evident that the landscape for distribution and manufacturing companies is becoming particularly challenging. Mid-year performance reports from major public distribution companies suggest two clear trends. On one hand, many distributors…

Advantage Solutions Names Chief Workforce Operations Officer

In an important move to bolster its operational capabilities, Advantage Solutions Inc. has appointed George Johnson as the chief workforce operations officer. This newly established role is critical in developing the company’s strategies surrounding talent acquisition, workforce safety, and overall…

Trader Joe’s Confirms 2025 Growth Plans

As the new year unfolds, Trader Joe’s has made significant waves in the retail landscape by announcing its plans to open numerous new locations throughout 2025. The grocery retailer has already established a foothold by opening 34 new stores in…

Swiss WorldCargo and Freightos Forge Partnership to Enhance Digital Air Cargo Services

In today’s fast-paced logistics landscape, digital transformation has become a necessity rather than a luxury. One of the recent notable partnerships is between Swiss WorldCargo, the airfreight division of SWISS International Air Lines, and Freightos, a prominent B2B freight platform…

Giant Co.’s Feeding School Kids Initiative Back for 5th Year

In an ambitious effort to combat food insecurity among students, The Giant Co. has reintroduced its Feeding School Kids initiative for its fifth consecutive year. Customers shopping at Giant, Martin’s, and Giant Heirloom Market locations are encouraged to participate in…

Lead Generation CRO

How To Measure And Improve Your Digital Marketing Conversions

Improve your digital marketing efforts by understanding how to effectively measure and enhance your conversions. Whether you’re observing a stagnant conversion rate or seeking to elevate your success, knowing where to look is vital. Utilize key metrics such as click-through…

Outsourcing Storage: The Smart Solution for E-Commerce Growth

As the e-commerce sector continues its rapid growth, businesses face a crucial question: how to scale efficiently without straining resources. The answer for many lies in outsourcing storage capacities to fulfillment centers. These facilities provide not only storage but also…