Euromonitor International has recently published its Top Global Consumer Trends 2025 report, which outlines five significant trends that are poised to shape consumer behavior in the coming years. Understanding these trends is essential for businesses aiming to adapt their strategies and meet the evolving demands of their customers.
The report emphasizes key factors such as the rising cost of living, a growing focus on sustainability, and an increasing emphasis on wellbeing. These elements are reshaping consumer priorities, urging companies to integrate them into their business models. As the consumer landscape shifts, companies must become acquainted with these trends to create effective marketing strategies.
1. Healthspan Plans
One of the most prominent trends highlighted in the report is “Healthspan Plans,” which focuses on consumers’ desire for a longer, healthier life. The data reveals that 52% of consumers believe they will be healthier in the next five years, signifying a shift towards proactive health management. Brands that capitalize on this trend can develop products and services aimed at enhancing health and well-being, such as fitness tracking devices, nutritional supplements, and wellness programs.
For instance, companies like Fitbit have already tapped into this trend by offering health-monitoring wearables that appeal to health-conscious consumers. By promoting features such as heart rate monitoring and sleep quality analysis, these brands align themselves with the growing consumer interest in longevity and healthy living.
2. Wiser Wallets
With economic pressures growing, consumers are becoming more financially conservative, leading to the “Wiser Wallets” trend. The report states that only 18% of consumers frequently make impulse purchases, highlighting a shift towards savings, careful spending, and value-based buying decisions. This trend represents a significant opportunity for retailers to promote products that offer tangible benefits and long-term value.
Brands like IKEA have successfully leveraged this trend by offering budget-friendly solutions that don’t compromise on quality. Their focus on creating durable furniture aimed at long-term use resonates well with consumers looking for investment pieces rather than disposable options.
3. Eco Logical
Sustainability continues to dominate consumer concerns, as outlined in the “Eco Logical” trend. Many shoppers now evaluate their purchases based on sustainability, and brands need to respond accordingly. By early 2024, online stock keeping units (SKUs) featuring sustainability claims reached 5 million across 11 fast-moving consumer goods (FMCG) industries. This number reflects the increasing demand for ethical and sustainable products.
Brands like Unilever are making strides in this area by committing to sustainable sourcing and incorporating eco-friendly practices. Their “Sustainable Living” brands are already growing faster than the rest of their portfolio, proving that sustainability is not only good for the planet but also good for business.
4. Filtered Focus
The trend of “Filtered Focus” is particularly relevant in an age overwhelmed by information and choices. As consumers experience fatigue from excessive notifications and marketing noise, there is a growing preference for streamlined purchasing options. The report indicates that 42% of consumers made purchases via livestreaming due to its effectiveness in providing comprehensive product insights in an engaging format.
These insights suggest that brands can leverage livestreaming and other direct engagement methods to simplify the buying process. Fashion brands, for example, can conduct live shopping events where viewers can see products in action and ask questions in real-time, leading to a more informed and satisfying shopping experience.
5. AI Ambivalent
Lastly, the report examines consumer attitudes towards artificial intelligence in the “AI Ambivalent” trend. While there is skepticism surrounding AI outputs, a notable 43% of consumers regard generative AI as a reliable source of information. This duality presents both challenges and opportunities for brands.
Businesses can use AI to personalize shopping experiences, streamline customer service, and improve inventory management. Companies integrating AI tools effectively, such as chatbots for customer inquiries or personalized shopping assistants, can meet consumer expectations for both convenience and reliability.
To summarize, as we move into 2025, the consumer landscape is shifting dramatically. Companies must respond to these emerging trends by tailoring their strategies to meet the new priorities of their consumers. By focusing on health, financial mindfulness, sustainability, streamlined experiences, and the effective use of AI, brands can position themselves for success in an increasingly complex market.
As Stella Vatcheva, Senior Head of Practice Innovation at Euromonitor, pointed out, “Prioritising innovation and loyalty in business strategies will be essential for addressing evolving consumer behaviour and driving growth.” Businesses that respond proactively to these insights will not only enhance their competitiveness but also foster a deeper connection with their customers.