Akamai’s recent State of the Internet report reveals that a staggering 42% of web traffic is generated by bots. Alarmingly, 65% of these bots are identified as malicious, presenting significant risks to the eCommerce sector.

This relentless rise in bot-driven traffic impacts everything from website performance to cybersecurity. Malicious bots are often used for scraping data, launching DDoS attacks, and even committing fraud. For eCommerce businesses, this scenario can lead to data breaches, financial losses, and an overall decrease in customer trust.

To safeguard your business, it’s crucial to implement robust cybersecurity measures. Web Application Firewalls (WAFs), CAPTCHA challenges, and rate limiting can help in reducing unwanted bot traffic. Additionally, employing machine learning algorithms to detect and mitigate abnormal activities can add another layer of protection.

Businesses must also stay informed about the latest bot traffic trends and continually update their security protocols. By investing in advanced bot management solutions, companies can mitigate risks and focus on providing exceptional customer experiences.

Stay vigilant and proactive to ensure your eCommerce platform remains secure and efficient amid the growing threat of malicious bots.