EG Group, a British operator of filling stations, convenience stores, and food service providers across Europe, the United States, and Australia, has made a strategic move in its EG America operations. The company has appointed Whitney Johnson as the new vice president of loyalty and digital commerce. This significant appointment highlights EG America’s commitment to strengthening its digital presence and customer loyalty programs.

Whitney Johnson brings a wealth of experience to her new role, having held various positions in digital strategy and customer engagement. With a focus on enhancing customer experiences, her appointment is poised to drive EG America’s growth in the increasingly competitive digital landscape. The role will encompass overseeing digital commerce initiatives, optimizing loyalty programs, and ensuring seamless integration between online and offline customer experiences.

EG Group’s decision to bring Johnson on board underscores the vital importance of having robust digital commerce strategies in place. As consumers continue to rely on digital channels for their shopping needs, companies must innovate continuously and improve their digital offerings. With Johnson at the helm, EG America is well-positioned to leverage these opportunities, enhancing customer satisfaction and driving business success.

For more information on EG America’s new digital commerce chief, you can read the full article on Digital Commerce 360.