Ohio-based independent grocer, Dorothy Lane Market, is set to elevate its beloved Killer Brownie brand through a significant alliance with IFG Partners. Founded in 1988 by CEO Norman Mayne, the Killer Brownie Co. began exclusively in Dorothy Lane’s stores in the Buckeye State. Over the years, it has evolved into a well-accepted treat found in grocery outlets across the United States. This new collaboration promises even swifter expansion for the brand.

Mayne asserted, “It’s not in our nature to take on partners, so in order for us to do so, it would have to be with a special family-owned business aligned with our values.” He found such alignment with the Taira Family, led by President John Linehan. Their partnership aims to carry forward the strong traditions that both families have built in their communities as reputable employers.

IFG Partners also manages well-known brands like King’s Hawaiian and Grillo’s Pickles. Their decentralized leadership structure allows Killer Brownie’s management to maintain its unique culture while enhancing resources and scalability. Linehan highlighted, “This is a partnership between two families with similar values and histories of being involved in their communities.”

Since its inception in 1948, Dorothy Lane Market has earned accolades for its high-quality local produce and gourmet offerings, including artisan bread and made-to-order meals. Recognized as one of the 25 Outstanding Independents by Progressive Grocer in 2023, the grocery store continues to gain popularity and influence in the market. This strategic partnership marks an exciting milestone in the future of the Killer Brownie brand, promising to delight customers nationwide.