GoWit, the innovative retail media platform, has successfully secured USD $1.3 million in investment to accelerate its expansion into the European and MENA markets. This funding round, attracting contributions from reputable investors including Formus Capital, APY Ventures, Mindvest, and newcomer DCP, signifies a critical step towards enhancing the integration of retail media processes.

Founded in Delaware, GoWit has emerged as a key player in the digital marketing landscape, offering a unique blend of digital and physical advertising spaces. Partnered with major retailers and marketplaces, such as Kingfisher, GoWit enables brands like Nespresso and Reckitt to improve product visibility and drive sales through various advertising formats. Companies utilizing GoWit’s platform have reported notable increases in brand awareness and conversion rates, attesting to the effectiveness of its approach.

This latest funding follows a previous investment of USD $1 million announced in the previous year, which helped the company enhance its capabilities and expand its teams in the UK, France, the Netherlands, and the Middle East. GoWit’s platform is tailored to serve multiple sectors, including fashion, electronics, grocery chains, and more, making it an adaptable solution for diverse retailers.

Emrah Adsan, co-founder and CEO of GoWit, emphasized the platform’s easy integration with existing systems. “Retailers often struggle with implementing retail media platforms into their workflows. With GoWit, integrations can be completed in as little as 15 minutes, enabling users to launch advertising campaigns through a self-service model. This rapid setup empowers retailers to generate income from retail media ads with minimal hassle,” Adsan stated. The company’s focus remains on enhancing product features and supporting its growth strategies across central Europe, the MENA region, and North America.

GoWit leverages first-party data insights to deliver precise targeting capabilities and a suite of advanced features, including real-time reporting, AI-driven auto bidding, and a variety of sponsored ad formats. These functionalities not only increase campaign efficiency but also enhance overall advertising performance.

Burak Karahasan, Principal at Formus Capital, praised GoWit’s technology and market traction, noting, “GoWit’s robust platform has garnered the trust of significant customers in both MENA and Southeast Asia. The addition of self-service features will facilitate global expansion while maintaining localized support, a crucial aspect for sustained growth. Effective retail media strategies can dramatically improve revenue streams for multi-brand retailers and marketplaces, and the team’s expertise ensures we are backing a rising leader in this sector.”

Brands are increasingly turning to GoWit as a strategic partner for improving their online-to-offline advertising efforts. Yasemin Glle, Digital Channels Manager at Kota—a joint venture of Kingfisher—highlighted the importance of their collaboration with GoWit for seamless advertising experiences. She remarked, “Our partnership with GoWit is fundamental for optimizing our advertising strategy. Their onsite ads effectively capture customer attention, while offsite ads broaden our reach across numerous platforms, driving higher conversions.”

GoWit’s modular platform is designed to accommodate retailers of various sizes and needs, making it a versatile choice in the competitive landscape of retail media. The company is actively growing its partnerships with global retailers, including Teknosa, Beymen, Modanisa, Kota, Toters, and Mumzworld. By focusing on innovation and strategic collaborations, GoWit aims to solidify its position as a leading player in the retail media sector.

As the digital advertising space continues to grow and evolve, GoWit’s commitment to providing an easy-to-use platform for retailers reflects broader trends in the industry where efficiency and agility are paramount. The substantial investment signifies both the confidence of investors and the company’s potential to drive significant revenue and growth in the rapidly changing e-commerce and retail markets.

In summary, GoWit stands poised to transform the advertising landscape for retailers in Europe and the MENA region, providing innovative solutions that simplify advertising processes and enhance customer engagement.