Valtech, a global digital agency, has recently launched the Always 100 project in collaboration with Adobe Commerce. This initiative is tailored to enhance e-commerce platforms’ performance and speed, focusing on delivering a more efficient online shopping experience for customers.
The Always 100 project’s objective is to improve the online commerce experience for brands by introducing innovative features such as personalized product discovery, optimized cart and checkout processes, and specialized B2B functionalities. These enhancements will be powered by Adobe’s Edge Delivery Services and Adobe Experience Manager, which ensures an efficient backend infrastructure that underpins these improvements.
Christopher Brabender, Vice President of Technology, Commerce at Valtech, emphasizes the importance of this project: “As a tech innovator, we’re on a quest to create the world’s fastest web experiences, and the Always 100 project is crucial to achieving this goal.” His statement underscores the commitment Valtech has made to its clients—assuring that they will experience improved site speed due to Adobe Commerce’s capabilities.
Statistics reveal the critical need for speed in e-commerce. According to research, one in four visitors abandons a website that takes longer than four seconds to load. Furthermore, 82% of consumers indicate that slow page speeds greatly influence their purchasing decisions. This data highlights the necessity for brands to address performance issues promptly and effectively.
Valtech’s initiative aims to significantly enhance the Lighthouse performance scores for its commerce clients, which presently fall between a concerning 16 and 27 out of 100 for several leading e-commerce sites. By simplifying development processes and minimizing dependence on heavy frontend frameworks, Valtech seeks to elevate performance scores closer to 100, establishing a standard for operational efficiency and speed in e-commerce.
Moreover, the Always 100 project will simplify onboarding for both authors and developers. Adobe Commerce’s Edge Delivery Services will enable the use of well-known tools like Google Drive and SharePoint, further shortening the time it takes for clients to see value from these enhancements. For developers, working within native CSS and JavaScript environments while utilizing built-in pull request testing will ensure that high-performance standards can be consistently met.
Tony Sanders, Senior Director of Americas Partner Sales at Adobe,comments on the partnership, stating, “Valtech’s ability to deliver both creativity and technical excellence makes it the perfect partner for brands looking to enhance their commerce experiences. The Always 100 project taps into powerful Adobe Experience Cloud solutions to help Valtech customers meet critical business objectives, including delivering increased traffic and better conversion rates.”
The collaboration between Valtech and Adobe reflects a proactive approach to tackling the pressing challenges faced by e-commerce platforms today, particularly those related to site performance and user experience. As consumer expectations continue to rise, initiatives like Always 100 highlight the need for innovative technologies to deliver seamless online shopping experiences.
In an era where digital commerce is rapidly transforming, the effectiveness of the Always 100 project will be assessed by its capacity to meet these escalating expectations and to yield measurable results for businesses. A firm commitment from both Valtech and Adobe suggests a positive trajectory for this initiative, aiming to solidify their positions as leaders in the digital commerce sector.
As the digital landscape evolves, Valtech’s partnership with Adobe signals a promising leap toward addressing performance challenges in e-commerce. Their work with notable brands like Toyota, Carters, Johnson Controls, and Heineken demonstrates their potential to drive substantial improvements for a diverse range of clients.
In conclusion, the Always 100 project stands as a pivotal development in enhancing e-commerce performance, emphasizing speed, usability, and customer satisfaction. The success of this initiative could set a new benchmark for how brands engage with consumers online, ultimately affecting conversion rates and business growth.
