True Botanicals, a bioholistic skincare brand, has made significant strides in enhancing customer engagement and driving revenue through the utilization of Wunderkind’s advanced identity network. By shifting their strategy towards personalization and effective customer identification, the brand has successfully addressed challenges faced in traditional marketing approaches, particularly as reliance on third-party cookies diminishes.

Prior to their collaboration with Wunderkind, True Botanicals struggled to effectively capture leads through in-house email automation. The brand faced low engagement rates and had difficulty identifying meaningful ways to interact with visitors to their website. Molly Delp, the Vice President of E-Commerce and Digital Marketing at True Botanicals, recognized the need for a more impactful strategy as the landscape of online marketing evolves.

Wunderkind offers a proprietary identity network consisting of 9 billion devices and 1 billion opted-in consumer profiles, enabling brands to identify new customers and engage with them more effectively. Recognizing the limitations of their in-house efforts, True Botanicals partnered with Wunderkind to leverage this extensive network. The outcome has been substantial, showcasing over a 122% increase in SMS-driven revenue and a 2.4X rise in email activity.

The success of this partnership stems from Wunderkind’s ability to capture first-party data by tracking web traffic and consumer behavior. This capability proved invaluable for True Botanicals, allowing them to create personalized marketing experiences tailored to individual consumer interactions. Delp commented on the ease of integration, stating, “Wunderkind integrates seamlessly into our existing ESP, which simplifies the tech side of things.” This ease of onboarding eliminated the deployment challenges often faced with new technology partnerships.

One of the standout features of Wunderkind is its identity resolution capability, which does not rely solely on cookies to match a device to a consumer profile. Tim Glomb, VP of Digital, Content, and AI at Wunderkind, explained that their system utilizes behavioral data— such as browsing and purchase patterns— to form a comprehensive profile of identified web visitors. This data-driven approach helps brands personalize communications, improve targeting strategies, and ultimately enhance conversion rates.

Other brands have similarly benefited from Wunderkind’s insights. For instance, Shinesty, a clothing brand, turned to Wunderkind to help them penetrate the women’s market. By effectively converting unknown visitors into known contacts, Shinesty experienced improved customer engagement and a remarkable 1.5x increase in text revenue performance. Molly Wallace Kerrigan, senior director of retention and customer experience at Shinesty, remarked on the platform’s effectiveness, stating, “We’ve tested against Wunderkind several times and we’ve never been able to beat them with any other competitor.”

The importance of investing in robust identity networks like Wunderkind becomes even clearer as consumer expectations for personalization rise. Today’s consumers desire tailored experiences that resonate with their individual preferences. This shift means that brands must adapt their marketing strategies to meet these demands, and those that do not risk falling behind.

For True Botanicals, the partnership with Wunderkind has transformed their approach to e-commerce and customer engagement. The results showcase the vital role of data in refining marketing strategies and enhancing customer experiences. As Delp aptly stated, “Don’t do what we did and build a solution in-house. You will not be able to replicate the years of industry experience that the Wunderkind team has.”

The evidence is clear: personalized marketing driven by first-party data leads to improved performance. Those in the retail space must continually evaluate how their marketing strategies align with consumer expectations and technology advancements. Let True Botanicals and their success story with Wunderkind serve as a valuable case study for brands aiming to achieve similar outcomes through the power of personalization and data-driven marketing.