Amperity, a prominent player in the customer data platform (CDP) landscape, has recently been recognized as a leader in Snowflake’s 2025 Modern Marketing Data Stack report. This accolade highlights the company’s exceptional data activation capabilities, which are increasingly vital in today’s marketing environment that is rapidly transforming due to advancements in artificial intelligence (AI).
Snowflake’s third annual report, which evaluated nearly 9,800 customers, focused on the critical tools and technologies that enhance marketing data frameworks. This analysis examined ten essential technology categories including Analytics & Data Capture, Identity & Onboarding, and Customer Data Platforms. As marketers adapt to changing consumer demands and new regulatory landscapes, the significance of having robust CDP solutions cannot be overstated.
Denise Persson, Chief Marketing Officer at Snowflake, expressed insights into how AI is reshaping marketing strategies. According to her, “In a new age of innovation, we’re witnessing a changing of the guard around AI and how marketers capitalize on this massive opportunity.” This statement underscores the pressing need for brands to evolve their marketing stacks to effectively leverage data residing in the Snowflake AI Data Cloud.
Amperity’s recognition as a leader in the CDP category underscores its capabilities in data activation solutions, which allow organizations to efficiently access and utilize their data for impactful marketing operations. By enabling brands to process audience data, segment their markets, and distribute targeted marketing campaigns across platforms, Amperity is setting a new standard in customer engagement.
Curt Lockton, Senior Vice President of Partnerships at Amperity, shared his thoughts on the recognition: “We are honoured to be recognised as a leader in the Customer Data Platform category by Snowflake. This acknowledgment underscores our shared vision to empower marketers with AI-ready, identity-resolved customer data.” This vision aligns perfectly with the increasing demand for brands to gain a 360-degree view of their customers and translate insights into actionable marketing strategies.
The insights from Snowflake’s report also shed light on the evolving marketing technology landscape, emphasizing three critical trends shaping the current ecosystem. First, there is a heightened focus on measurement and return on investment (ROI). As companies invest heavily in marketing technologies, being able to quantify the effectiveness of these investments is paramount for sustained success.
Second, increasing regulatory scrutiny and consumer concerns regarding data privacy are compelling organizations to adopt more secure and compliant marketing practices. As regulations like GDPR and CCPA become more ubiquitous, the need for transparent and ethical data management is now more crucial than ever.
Lastly, significant consolidation within the marketing and advertising sectors is altering the competitive dynamics. As companies look to integrate their marketing tech stacks, having a leader like Amperity can help navigate these complexities, ensuring data fluency across platforms.
As marketing technologies continue to advance, businesses that leverage powerful CDPs like Amperity can better respond to the needs of an increasingly savvy consumer base. By harnessing the full potential of their data, brands can not only engage in more personalized interactions but also drive stronger customer loyalty and overall revenue growth.
Amperity’s recognition by Snowflake is a testament to its commitment to empowering marketers in their data strategies. As businesses continue to prioritize data-driven insights, the importance of a robust customer data platform will only become more pronounced. For organizations looking to navigate the complexities of modern marketing, partnering with leaders in the CDP sector is essential.
In conclusion, the synergy between Amperity and Snowflake encapsulates the future of marketing technology. By leveraging cutting-edge data activation capabilities, brands are poised to create more relevant, engaging, and effective customer journeys. As marketers prepare for future challenges and opportunities, the lessons gleaned from this report will serve as a compass guiding their strategies in a data-centric world.
