E-commerce CRO

Avalara Wins TrustRadius 2025 Buyer's Choice Award

In a landscape increasingly defined by regulatory complexities, Avalara has garnered significant recognition for its tax compliance software by winning the 2025 Buyer’s Choice Award from TrustRadius. This award serves as a testament to Avalara’s commitment to simplifying tax compliance for businesses of all sizes. The acknowledgment is not just a reflection of the software’s capabilities but also highlights the value delivered through customer satisfaction and robust automation features.

TrustRadius, a well-regarded platform for business technology reviews, determines its Buyer’s Choice Awards based on unbiased customer ratings. The criteria for eligibility include acquiring at least ten reviews during a specified timeframe and passing a meticulous review analysis conducted by the TrustRadius research team. The awards are designed to highlight products with high customer satisfaction, valuable capabilities, and effective customer-relationships, making Avalara’s win all the more impressive.

Allyson Havener, Senior Vice President of Marketing and Community at TrustRadius, emphasized the importance of this recognition. She stated, “Avalara earning the TrustRadius Buyer’s Choice Award is a reflection of the essential role the company plays in simplifying tax compliance for businesses.” Havener noted that the award underscores how Avalara’s solutions help organizations navigate increasingly complex tax regulations with ease and accuracy. This statement confirms the software’s reliability as not just a tool, but as a critical partner in business operations.

Customer experiences echo this sentiment and showcase the practical impact Avalara has on daily operations. For instance, Jessica Gorbett, an Accounting Manager at Cavender’s, mentioned how Avalara’s software proved essential when new economic nexus laws were introduced. She shared, “We use Avalara to calculate sales tax on every sales transaction. When the economic nexus became law, we had to find a solution that could calculate and capture sales tax for every single transaction placed on our website. We have now rolled it out to all of our physical stores as well.” This feedback illustrates how Avalara not only met compliance needs but also expanded operational capabilities.

The experiences of other users further illustrate the functional advantages of the Avalara software. Heather Paquette, Tax Manager at Global Partners LP, pointed out its consistency and accuracy in filing state excise tax returns. “The product creates consistency and accuracy,” she affirmed. Such feedback highlights the software’s reliability in delivering tax compliance solutions that businesses can trust.

Wing Lee, Assistant Vice President – Tax at GOAT Group, provided additional insights into the user-friendly nature of Avalara. He stated, “Avalara allows us to track sales tax and remit on our behalf. I find it seamless and efficient.” This sense of efficiency not only enhances operational productivity but also allows finance teams to focus on more strategic initiatives instead of getting bogged down with tax calculations.

The implications of Avalara’s achievement extend beyond its immediate users. For businesses operating in various jurisdictions, compliance can often become overwhelming amidst changing regulations and market conditions. Avalara’s software promises not just to facilitate compliance but also to provide detailed insights and analytics that can drive informed decision-making. By automating complex processes, businesses can reduce the risk of non-compliance, which can lead to costly penalties.

Furthermore, companies choosing Avalara can gain a competitive edge in their respective markets. With the ability to manage tax obligations efficiently, businesses can streamline their operations, potentially reallocate resources toward growth initiatives rather than compliance. This advantage is crucial, as today’s businesses must respond quickly and efficiently to ever-changing market demands.

Avalara’s recognition as a leader in tax compliance software highlights the increasing importance of automation in e-commerce and retail. As consumer expectations continue to elevate and regulatory requirements become more stringent, technology solutions that can simplify operations while ensuring compliance will become integral to business strategies.

The TrustRadius 2025 Buyer’s Choice Award affirms Avalara’s role as a trusted partner for businesses navigating the challenges of tax compliance. With a suite of automation tools designed to promote accuracy and efficiency, Avalara is well-positioned to support businesses as they adapt to the complexities of modern commerce.

In conclusion, Avalara’s recent accolade as the recipient of the TrustRadius Buyer’s Choice Award underscores its reputation for customer satisfaction and the streamlined value it brings to tax compliance. As more businesses seek reliability in navigating tax regulations, Avalara continues to emerge as a considerable ally in achieving operational excellence.