In today’s data-driven marketing landscape, organisations continuously seek solutions that harness the power of customer data effectively. One such solution has been identified in the recent Modern Marketing Data Stack 2025 report published by Snowflake, which has recognised Amperity as a leader in the Customer Data Platform (CDP) sector. This accolade not only highlights Amperity’s innovative capabilities in data activation but also reflects the growing importance of customer data management in shaping targeted marketing strategies.
Snowflake’s annual review comprises insights drawn from its extensive customer base, consisting of approximately 9,800 users. The report evaluates essential technology categories that organisations leverage to enhance their marketing frameworks amid advancements in artificial intelligence (AI). The categories covered include Analytics & Data Capture, Enrichment & Hygiene, Identity & Onboarding, and Customer Data Platforms, among others. This comprehensive analysis sheds light on the tools that marketers prioritise in their quest for optimal marketing strategies.
Denise Persson, Chief Marketing Officer at Snowflake, emphasised the significance of adapting to innovations within the marketing technology stack. As she stated, “In a new age of innovation, we’re witnessing a changing of the guard around AI and how marketers capitalise on this massive opportunity.” This sentiment resonates powerfully as businesses strive to access and act on data in real-time, ultimately enhancing their marketing operations.
Amperity’s prominence in the CDP category stems from its robust data activation solutions. These solutions facilitate ease of access to valuable data for marketing teams, enabling them to create meaningful audience segments and distribute this information across various platforms for targeted marketing campaigns. The effectiveness of this approach is evident in the way it allows brands to tailor their messages and optimise customer engagement through precise targeting.
Curt Lockton, Senior Vice President of Partnerships at Amperity, expressed pride in the company’s latest recognition by Snowflake. He remarked, “We are honoured to be recognised as a leader in the Customer Data Platform category by Snowflake.” This acknowledgement reiterates Amperity’s commitment to empowering marketers with AI-ready, identity-resolved customer data. By providing brands with a complete view of their customers, Amperity champions a new phase of data-driven marketing, turning deep insights into actionable strategies that drive engagement, loyalty, and revenue growth.
The Snowflake report further outlines significant trends shaping the marketing technology landscape today compared to 2022. The key trends identified include:
1. Increased Focus on Measurement and ROI: Marketers are prioritising efforts to measure the efficacy of their campaigns and to understand the return on investment associated with marketing spends. This heightened awareness encourages the use of advanced analytics and data-driven insights to inform strategic decisions.
2. Greater Regulatory and Consumer Privacy Concerns: With growing awareness around data privacy, organisations are compelled to adopt marketing technologies that adhere to stringent privacy regulations while still providing effective customer engagement strategies.
3. Significant Consolidation Within Marketing and Advertising: The competitive landscape in marketing is witnessing consolidation as companies look to streamline operations and maximise technology investments. This trend presents both challenges and opportunities for brands to leverage integrated solutions to enhance their marketing effectiveness.
Amperity’s leadership in the CDP space reflects its readiness to respond to these emerging industry norms. By integrating AI-driven capabilities into its platform, Amperity aligns closely with organizations’ goals of accessing real-time insights, ensuring data privacy, and effectively measuring the impact of marketing activities.
In conclusion, the recognition of Amperity by Snowflake as a leader in the Customer Data Platform sector underscores a pivotal moment in marketing technology. As businesses strive to navigate the complexities of data management and customer engagement, platforms like Amperity provide the necessary tools to turn data into a strategic asset. Marketers looking to elevate their strategies should consider incorporating such solutions into their operational frameworks, ultimately allowing them to execute finely-tuned campaigns that resonate with their audiences.
