Canva, a leader in visual communication, has unveiled a global brand system designed to enhance workplace design and productivity. This initiative responds to the growing demand for effective visual communication in modern workplaces, demonstrating Canva’s commitment to providing innovative design tools for organizations globally.
The new brand system incorporates flexibility, allowing it to adapt while staying relevant in diverse locales. Cat van der Werff, Canva’s Executive Creative Director, emphasizes the brand’s founding principle of empowerment, stating, “Design is not just about aesthetics. It’s a vehicle enabling people to achieve their goals.” This philosophy is central to the brand refresh, which seeks to harmonize user interactions with the platform’s updated identity.
The revisions include an identity that aligns closely with Canva’s existing product layout, enhancing user experience through features like inspiring content scrolls and immersive pages. By focusing on the design process itself, rather than just outcomes, Canva fosters a collaborative atmosphere with user-friendly elements such as interactive cursors and bespoke emojis.
Localization is a key aspect of this global strategy, as van der Werff points out, “Creativity looks different around the world.” The brand’s refreshed design is culturally relevant, allowing for deeper connections with diverse communities. While retaining iconic elements like its gradient and handcrafted logo, Canva is simplifying and amplifying its brand identity to create room for user-generated content.
In terms of accessibility, the updated system features a refined color palette that adheres to A.A. standards for color accessibility, reinforcing the belief that empowerment and accessibility are closely linked.
Canva’s in-house creative team effectively showcased the platform’s capabilities by implementing the brand refresh across 4,000 employees in over 40 countries, utilizing tools like custom brand templates and AI-powered writing assistance. “We put our product through its paces, demonstrating how organizations can scale a global brand using Canva,” said van der Werff.
Since its foundation in 2013, Canva has been at the forefront of democratizing design, with over 190 million users and annual revenue exceeding USD $2.3 billion. This recent launch highlights Canva’s ongoing impact on visual communication and its commitment to fostering creativity in the workplace.
