The E-commerce Berlin Expo 2025 is just around the corner, promising to be one of the key events in the e-commerce industry. With over 290 exhibitors and thousands of visitors expected, the expo will be packed with opportunities to discover the latest innovations, trends, and strategies shaping the future of digital commerce. Among the noteworthy preparations leading up to the event is the Call for Speakers contest, a crucial initiative that sets the conversational tone of the expo.

Shaping the Conversation: The Call for Speakers Contest

The Call for Speakers contest plays a pivotal role in shaping the topics discussed at the expo. This contest is not merely a formality; it invites professionals from across the e-commerce spectrum to propose vital subjects for exploration on stage. From operators of thriving online shops to service providers and industry experts addressing key market challenges, the community gets a chance to voice its priorities.

This year, the contest employed a blend of public voting and evaluations by a professional jury, known as the Advisory Board. This approach ensures that the most pressing issues—those that deserve attention in our dynamic industry—are spotlighted. After the public voting period concluded, the finalists in each category were selected based on the votes received, leading us to a record-breaking edition.

Record-breaking Edition

The current year witnessed remarkable participation, with an astounding 646 submissions from enthusiastic individuals keen to share their insights. Voters from within the community cast an impressive 24,017 votes during the public voting phase. This spike in engagement highlights not only the community’s eagerness but also the importance and relevance of the topics submitted. Entrepreneurship in e-commerce is thriving, and the wide-ranging ideas submitted emphasize the commitment to addressing the industry’s challenges and capitalizing on emerging opportunities.

Finalists Announcement

Following the public votes, we are pleased to announce the top finalists in nine categories that stand out this year:

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1. AI in E-commerce

– Miquido / Jerzy Biernacki: The Frankenstein Syndrome: How to keep your AI solution under control?
– ReifenDirekt.de / Dr. Andreea Kremm: ChatGPT Enterprise Usecases @ ReifenDirekt.de
– GSM Growth Agency / Anatoliy Labinskiy: AI-Powered E-commerce Transformation: Double Your Conversion Overnight
– Pecan.ai / Dan Goldenblatt: Using AI to reduce shipping costs in e-commerce
– Google / Claudio Meidler: How AI is revolutionizing modern E-Commerce Targeting and Sales

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2. Marketing

– Digital Tigers / Sang Truong: 7 Surprising Ads That Sell Unsexy Products: Creative Strategies for Maximum Impact.
– Dotidot / Šimon Jůn: Break the Silo: How Other Teams Data Can Supercharge Your Marketing
– GSM Growth Agency / Anatoliy Labinskiy: Facebook ROAS Mastery: Scaling Online Stores for Remarkable Growth

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3. Customer Journey

– Lakrids by Bülow & Voyado / Michel Ewald Hansen, Kolja Oswald: The Sweet Science of Loyalty: Lakrids by Bülow’s Approach to Unified Commerce
– Cloudflight / Kamil Szymczak: Selling by Design: Crafting High-Impact Customer Experiences

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4. Futuretech

– Metadrob / Adhyan Mangal: The Future of E-commerce: Embracing Immersive Experiences
– Pipedrive / Sean Evers: AI in Sales – the (r)evolution of a traditional industry?

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5. Shop Systems & E-commerce Software

– Mister Sandman / Ahmed Kilany: Transforming Systems in SMEs: From Spreadsheets to a Strategic and Efficient Software Stack
– Mangopay / Alexis Ammar: How Mangopay’s PSP-agnostic modular infrastructure upgraded Maisons du Monde payment system

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6. Supply Chain & Logistics

– Statista / Lynn Beyrouthy: Scale and profitability in the food delivery market
– Fielmann & BORIS Consulting / Stefan Wolk & Boris von Brevern: Die Evolution von Multi- zu Omnichannel – Maximierung der Kundenzufriedenheit

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7. Cross-border & International Expansion

– Dotidot & Notino: Scaling Success: How Notino Expanded Across 20 Markets with Precision and Efficiency
– Fiber Group / Tristant Tare: Cross-Border Excellence: The Role of Multilingual BPO Services in International Expansion

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8. Fintech

– Nexi Group / Nabeel Moosa: If your job is to sell, why does Payments matter?
– Pliant / Lukas Gottschick: Empowering E-Commerce: BitterLiebe’s Financial Strategy

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9. Leadership & Strategic Management

– Appinio & Zalando / Dr. Tizian Bonus & Joanna Lindenberg: Solving the growth code for eCommerce and CPG – what can we learn from each other?
– Fieldwork / Josh Stinton: Challenge The Ordinary

What Happens Next?

With finalists announced, the next step involves the Advisory Board, consisting of over 30 industry experts who will evaluate each submission. Their assessment will be based on originality, relevance, and potential value to the audience, ensuring that the selected presentations will offer fresh, actionable insights.

To ensure diverse viewpoints are represented, this year introduces a Wildcard Selection Track, enabling the Advisory Board to include 20 additional speakers whose concepts may have not garnered enough votes but still hold significant relevance.

Winners Announcement on October 30

On October 30, 2024, the winners will be unveiled. These selected individuals will share the stage in February 2025, providing insights that are sure to shape the discussion landscape at one of Europe’s most significant e-commerce events.

This is a momentous opportunity for attendees to engage with leaders who will address pivotal topics and challenges facing the industry. Readers are encouraged to sign up for visitor tickets to partake in this valuable experience.

Stay informed and witness the conversations that will define the future of e-commerce!