E-commerce CRO

Pixellot Appoints Doron Gerstel as New Chief Executive

In a significant leadership change, Pixellot has announced the appointment of Doron Gerstel as its new Chief Executive Officer, succeeding Alon Werber, who has stepped down after nearly a decade at the helm. This transition comes at a time when the company is poised for further innovation and growth in the automated sports video and data solutions sector.

Alon Werber, who led Pixellot from its early stages to becoming a market leader with over 40,000 systems deployed across 80 countries, expressed gratitude for his tenure. He emphasized the impact of the company’s technology that allows families to witness young athletes’ growth through sports. Under his leadership, Pixellot achieved remarkable milestones, including streaming 150,000 games monthly across 19 sports. His departure marks the end of an era, but also the beginning of a new chapter for the firm.

Doron Gerstel brings a wealth of experience to his new role, known for his leadership in various firms including Perion Network and Panaya. His appointment signifies a strategic move by Pixellot’s Board of Directors, who are confident in his ability to drive the company forward. Ronen Nir, Managing Director at PSG and a member of Pixellot’s Board, praised Werber’s contributions while expressing excitement about Gerstel’s capabilities. “Doron’s extensive experience in building high-performance teams and driving innovative growth makes him the ideal choice to lead Pixellot,” he stated.

In his first remarks as CEO, Gerstel expressed eagerness to build on the strong foundation laid by his predecessor. He acknowledged the remarkable journey Pixellot has undertaken and highlighted the company’s role in bringing sports to millions of fans globally. Gerstel articulated his vision to explore new growth opportunities and enhance the value Pixellot delivers to partners, customers, and the sports community at large.

Founded by Dr. Miky Tamir and Gal Oz, Pixellot has attracted significant investment, raising approximately USD $220 million to date. Its influence spans across continents, with a presence in North America, Europe, and Africa. The company supports high-profile sports organizations, including Major League Baseball (MLB) and FC Barcelona, showcasing its robust network in the sports industry.

Pixellot’s recent achievements include streaming over 5 million live games and the introduction of new services such as the Pixellot Air NXT. These initiatives underline the company’s commitment to enhancing youth sports coverage, especially through strategic partnerships like the one with NBC Sports Next’s SportsEngine.

As Gerstel steps into the role of CEO, industry observers are keen to see how his leadership will steer Pixellot into new markets and technologies. His understanding of market trends and ability to harness opportunities will be pivotal as the company navigates an increasingly competitive landscape.

In conclusion, Doron Gerstel’s appointment as CEO represents a forward-thinking approach for Pixellot, ensuring the company remains at the forefront of sports technology innovation. As it prepares for the future, the blend of established leadership and fresh strategic vision could redefine how sports are experienced and shared globally.