Reltio and ZoomInfo have teamed up to enhance sales insights through a new integration that promises to elevate how companies manage customer data. This strategic partnership is designed to provide sales and marketing teams with a richer, more comprehensive view of their customers, ultimately driving campaign efficiency and effectiveness.
The integration, termed Reltio Enrichment with ZoomInfo, connects Reltio’s data unification platform with ZoomInfo’s robust B2B database. The goal is simple: to empower teams with real-time insights that can directly inform their strategies and decisions. This approach is essential today, where data-driven decisions can significantly impact revenue growth.
In a statement about the integration, Manish Sood, CEO and Founder of Reltio, highlighted its far-reaching implications: “By integrating Reltio’s cloud-native, data-unification platform with ZoomInfo’s comprehensive company and contact data, we’re equipping sales and marketing teams with high-quality, real-time insights.” This collaboration underscores the need for businesses to capitalize on accurate, trusted data to boost competitive positioning.
A closer look at the Reltio and ZoomInfo integration reveals several compelling features designed for enhancing customer data governance. One key aspect is the ability to discover matching records from ZoomInfo that automatically merge with existing customer profiles. This ensures that company data remains valid and up-to-date, a critical factor in an environment where customer information can quickly become outdated.
For context, the impact of accurate data on sales cycles can be profound. Reltio has already experienced success using ZoomInfo to enrich its own prospect data. During a recent account-based experience transformation, Reltio reported that deals were closed 31 days faster on average. This substantial time saving illustrates how proper data enrichment can streamline sales processes, resulting in enhanced productivity and increased revenue.
The Reltio Enrichment with ZoomInfo integration further benefits users through the consolidation of company hierarchies. ZoomInfo’s features allow for automatic construction of parent/child company structures during the enrichment process. This capability provides valuable insights into the corporate family trees of prospects, enabling businesses to tailor their outreach and engagement strategies accordingly.
Another innovative aspect of this integration is the incorporation of AI-driven solutions. The Reltio Data Cloud utilizes advanced machine learning models and GenAI to enhance data unification processes. For instance, AI assists in entity resolution with a focus on semantic understanding, thereby ensuring that data is accurately interpreted and utilized in marketing and sales efforts.
Sneh Kakileti, Vice President of Product Management at ZoomInfo, emphasized the importance of this integration in a competitive landscape. “In order to close deals, sales and marketing teams need constantly refreshed data about their target market,” Kakileti noted. This need illustrates the competitive edge that businesses can gain by having timely access to accurate market data.
The user-friendly nature of the integration also deserves mention. Reltio’s Multidomain MDM and Customer 360 are preconfigured for ZoomInfo organization and contact enrichment. This setup eliminates the need for users to define their base data model or matching algorithms, simplifying the process considerably. For those requiring additional customization, a low-code/no-code editor can easily facilitate specific adjustments without requiring extensive technical expertise.
In conclusion, the integration of Reltio and ZoomInfo represents a significant advancement in how sales and marketing teams can leverage customer data for improved decision-making. By combining real-time insights with effective data enrichment, companies can create more effective strategies, optimize their sales cycles, and ultimately drive greater revenue growth. As businesses continue to seek reliable ways to improve their operations, partnerships like this one provide a clear path toward enhanced effectiveness and efficiency.
