Sally Europe has recently reported significant improvements in its supply chain efficiency by adopting Slimstock’s supply chain optimisation platform. This initiative has resulted in a 2% increase in on-shelf availability and a notable 5% rise in working capital, enhancing the company’s overall cash flow.
As a leading beauty retailer in the UK and Continental Europe, Sally Europe collaborated closely with Slimstock to refine its forecasting and replenishment processes. This strategic move aims to create a responsive supply chain capable of adapting to shifting customer demands and market changes. Nora Mebarka, Sally Europe’s Head of Supply and Demand Planning, highlighted the importance of optimising operations to maximise product availability and deliver exceptional services. She stressed that uncertainty in today’s market can lead to overstocking, stock-outs, and missed sales opportunities.
Mebarka noted that the right tools and expert support were crucial for the successful implementation of these strategies. The partnership with Slimstock has enabled Sally Europe to tailor its supply chain approach, ensuring it is specifically designed for different channels and product types. “There is no one-size-fits-all solution,” Mebarka said, emphasizing the need for adaptability in the supply chain strategy.
Furthermore, the updated processes have led to improved stock turnover and reduced working capital tied up in inventory. The Slimstock platform allows for dynamic inventory transfers, prioritising strong-performing locations to maximise revenue while minimizing excess stock. Mebarka mentioned that this innovative approach has increased the return on investment, highlighting the financial benefits of their refined supply chain strategy.
As Sally Europe continues to work with Slimstock, the focus will also extend to leveraging advancements in artificial intelligence and machine learning to further enhance forecasting and replenishment processes. This commitment positions Sally Europe as a forward-thinking leader in the beauty retail sector, poised to respond effectively to future customer trends and market dynamics.
