In an increasingly competitive e-commerce landscape, Valtech has launched an exciting initiative called the Always 100 project in collaboration with Adobe Commerce. The primary focus of this project is to enhance website performance and elevate user experiences through advanced technological solutions.
At the heart of the Always 100 initiative is the commitment to ensure that brands can provide their customers with exceptional online shopping experiences characterized by speed and efficiency. As Christopher Brabender, Vice President of Technology, Commerce at Valtech, puts it: “As a tech innovator, we’re on a quest to create the world’s fastest web experiences.” This project aims to address significant issues faced by online retailers, particularly the need for swift website loading times and seamless user engagement.
Statistics reveal the urgency of this initiative. Research indicates that one in four visitors will abandon a website that takes longer than four seconds to load. Additionally, a staggering 82% of consumers admit that slow page speeds influence their purchasing decisions. These statistics underscore why optimizing site performance is not merely a technical necessity but a crucial business strategy.
The Always 100 project is targeted at refining and enhancing core functionalities within e-commerce platforms. For instance, it introduces improved product discovery features and enhances the cart and checkout functionalities. Furthermore, it also caters to B2B functionalities, making it a holistic solution for businesses operating in multiple formats. The implementation of Adobe Commerce’s Edge Delivery Services is central to this effort, as it helps ensure that website performance is both fast and reliable.
Valtech aims to dramatically improve Lighthouse performance scores for their commerce clients. Currently, performance scores range between 16 and 27 out of 100 for numerous prominent e-commerce sites. The aim is to bring these scores close to 100 by simplifying build processes and reducing reliance on bulky frontend frameworks. By doing this, Valtech hopes to not only enhance performance scores but also create streamlined processes that allow businesses to deploy their sites more effectively.
The way the project will achieve these improvements is noteworthy. The initiative allows authors and developers to utilize familiar tools such as Google Drive and SharePoint, thereby reducing the time needed to achieve results. Moreover, developers will benefit from working within native CSS and JavaScript environments while retaining access to built-in pull request testing, which helps maintain high-performance standards effortlessly.
This ambitious project also highlights the growing importance of targeted partnerships in the e-commerce sector. Tony Sanders, Senior Director of Americas Partner Sales at Adobe, emphasized the significance of this collaboration, stating that Valtech’s combination of creativity and technical excellence positions it uniquely to help brands enhance their commerce experiences. The synergy between Valtech and Adobe’s powerful Experience Cloud solutions is designed to help customers achieve critical business objectives such as increased traffic and improved conversion rates.
The Always 100 initiative reflects a strategic response to the critical challenges faced by e-commerce platforms. With digital commerce continuing to grow and evolve, there is an increasing expectation from consumers for seamless online shopping experiences. Projects like Always 100 highlight the urgency for brands to prioritize not only performance but also the overall user experience.
As the digital economy evolves, Valtech’s collaboration with Adobe on this project promises significant benefits for a range of stakeholders, particularly brands looking to thrive in an environment where user experience can heavily influence their success. The emphasis on swift, effective online commerce solutions positions both Valtech and Adobe as leaders in defining the future of e-commerce performance.
In summary, the Always 100 project signifies a critical step forward in addressing the performance challenges that many e-commerce platforms face. With a combination of improved speeds, streamlined processes, and a commitment to constantly refined user experiences, this initiative is poised to not only meet but exceed the growing demands of online shoppers and brands alike.
