2024 holiday shopping was a big mobile experience
The Rise of Mobile Shopping: Analyzing the Impact of 2024 Holiday Sales As we bid farewell to another year, it’s essential to reflect on the trends that shaped the retail landscape during the 2024 holiday season. One notable aspect that…
Batteries Plus COO talks consumer trends, customer experience strategy
Unlocking Success: A Deep Dive into Batteries Plus COO’s Insights on Consumer Trends and Customer Experience Strategy In the fast-paced world of retail, understanding consumer behavior and delivering exceptional customer experiences are vital components of success. Recently, Jon Sica, the…
PhonePe sharpens quick commerce play in first for a payments company
PhonePe Sharpens Quick Commerce Play in First for a Payments Company PhonePe, backed by Walmart, is gearing up to make its mark in the quick commerce market, a move motivated by the promising growth opportunities within this rapidly expanding sector….
From ROAS to profits: Make PMax work for your bottom line
From ROAS to Profits: Make PMax Work for Your Bottom Line Google’s Performance Max (PMax) campaigns offer powerful automation to optimize ads across channels, but without strategic inputs, they risk chasing inefficiencies. By leveraging multi-dimensional data, custom ROAS targets, and…
Over 80% of the Dutch shop online
The Surge of Online Shopping: Over 80% of the Dutch Embrace E-Commerce More than eight in ten Dutch people bought online in the first half of this year, a record. Especially for personal care products, medicines, and vitamin pills, more…
Two marketplaces launching in Ireland
Two Marketplaces Launching in Ireland: TikTok Shop and Amazon Ireland Changing the Ecommerce Landscape The Irish ecommerce landscape is set for a significant transformation with the launch of two major marketplaces in the country. This month, TikTok Shop has opened…
Behind Google's And Meta's Secret Partnership
Behind Google’s And Meta’s Secret Partnership The recent revelation of a clandestine collaboration between tech giants Google and Meta has sent shockwaves through the digital marketing world. The European Union is now peeling back the layers of this covert alliance,…
The String Of Letters, Numbers That Make Up ID5 User IDs
Unlocking the Power of ID5 User IDs in Digital Marketing In the realm of digital marketing, every click, view, and interaction matters. The more insights we have into user behavior, the better we can tailor our strategies to reach the…
Yuletide Warning: Gmail Urges Users To Avoid Holiday Scams
Yuletide Warning: Gmail Urges Users To Avoid Holiday Scams With the holiday season fast approaching, Christmas shoppers are at risk of having their holidays ruined by digital ripoff artists. As online shopping continues to surge in popularity, so do the…
Goodway Group Restructures, Trims Staff
Goodway Group Restructures: CEO Jay Friedman Confirms Staff Reduction In a recent announcement on LinkedIn, CEO Jay Friedman confirmed a significant restructuring across Goodway Group. The decision, which involves the elimination of roles within the workforce, marks a pivotal moment…
