Key Takeaways from the Ipsos Study on Shopping Apps in Germany
Despite the increasing digitization of shopping, many consumers still focus on price sensitivity and savings. Historically, economic fluctuations have always influenced shopping behaviors. The Ipsos study on shopping apps in Germany reveals insightful data on this trend. Conducted via online…
June 2024 E-commerce Insights End-of-Month News Review
This month has been full of exciting developments in the world of e-commerce! The landscape is alive with buzz and activity, and we’re here to keep you informed. We’ve gathered the top stories making waves in the digital marketplace, so…
7 marketing strategies to conquer decision paralysis
In the age of unlimited information, decision paralysis has become a significant challenge for businesses and consumers alike. With so many choices, the fear of making the wrong decision can lead to complete inaction. This is particularly true in the…
Lowe’s counts on more digital B2B sales to counter weaker DIY demand
Home improvement retail chain Lowe’s is feeling the downturn in consumer spending on home projects. In the meantime, the company is counting on B2B ecommerce sales from professional contractors to help weather the drought in falling revenue. “The DIY consumer:…
How to measure the impact of brand marketing
Performance media has enjoyed many years of supercharged growth. Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. But as many…
Amazon’s 10th Prime Day Event Returns July 16 & 17 With Exclusive Deals for Prime Members
Amazon announced that customers can save big this summer during its 10th Prime Day event. From July 16 at 12:01 a.m. PDT through July 17, Prime members will get exclusive access to millions of deals across more than 35 categories…
Preparing for the “Machine Customer” era
Shawn Cope In Part 2 of our Machine Customers series, we further expand on the emerging $30 trillion business-to-AI (B2A) marketplace. In Part 1, “The coming era of machine customers,” we introduce the concept of a custobot, a “non-human economic…
