Ooredoo Qatar & Hoppr Trial Targeted TV Ads with User Data Ooredoo Qatar, a leading telecommunications company, has recently joined forces with Hoppr to trial the innovative HopprTV platform. This…
Google Unveils AI Tool to Boost African Businesses In a move set to revolutionize the way small African firms approach advertising, Google has introduced a powerful AI tool aimed at…
Ahold Delhaize USA’s Retail Media Arm Expands Off-Site Advertising Ahold Delhaize USA, a prominent player in the grocery retail industry, is making waves with its latest strategic move to expand…
Meta’s Strategic Move: AI-Powered Advertising in the Spotlight Meta’s recent revelations during its company earnings call have unveiled a strategic shift in its AI initiatives towards the realm of targeted…
UK Marketing Teams Spearhead AI Adoption While Legal Sector Displays Hesitancy In the ever-evolving landscape of digital marketing, the adoption of Artificial Intelligence (AI) has become a pivotal strategy for…
LinkedIn Announces New Video Ad Options at NewFronts LinkedIn, the professional networking platform, is stepping up its game in the advertising world by introducing new video ad options at the…
Tariffs Impacting Social Platform Earnings: What You Need to Know As the digital marketing landscape continues to evolve, external factors like tariffs can play a significant role in shaping the…
LinkedIn Expands BrandLink, Offers Video Ads with Top Creators LinkedIn has recently made a significant move by expanding its BrandLink feature, which now offers advertisers access to premium video content…
LinkedIn Expands BrandLink, Offers Video Ads with Top Creators LinkedIn is making waves in the digital marketing world with its latest expansion of BrandLink, a platform that offers advertisers access…
Google Tests Ad Serving In Third-Party AI Chatbots Google has once again made waves in the digital marketing realm with its recent experiment involving ad serving in third-party AI chatbots.…