Snapdeal’s Bharat Swagotsav Sale Surges: Fashion Category Up by 94% Snapdeal, one of India’s leading e-commerce platforms, recently reported an impressive 60% year-on-year sales growth during its Bharat Swagotsav sale.…
Apparel & Fashion
Gen Z demands instant service & social shopping from retailers
Meeting the Demands of Gen Z: The Era of Instant Service and Social Shopping In the fast-paced digital age we live in, the expectations of consumers, especially the younger generation,…
Consumers embracing ‘valuespending’
The Rise of ‘Valuespending’ in Consumer Behavior In the fast-paced world of retail and e-commerce, consumer behavior is constantly evolving. One emerging trend that has been gaining traction in recent…
Meta and Ray-Ban launch smart glasses in the UAE
Meta and Ray-Ban Launch Smart Glasses in the UAE Meta, formerly known as Facebook, has made a significant move in the realm of wearable technology with the launch of its…
Technology lets us personalise everything – so let’s stop selling to women as if we’re all the same
The Power of Personalization in Marketing to Women In today’s digital age, technology has revolutionized the way businesses interact with their customers. With the ability to collect data and analyze…