CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

E-commerce CRO

Shona Petley promoted to CFO at Ascertus

Shona Petley has been promoted to Chief Financial Officer (CFO) at Ascertus, marking a significant development in the company’s financial leadership. Ascertus specializes in document and information lifecycle management solutions tailored for law firms and corporate legal departments throughout the…

ACV Auctions drives up Q2 auto marketplace revenue 29%

ACV Auctions Inc. has demonstrated remarkable resilience in the online wholesale automotive marketplace, achieving a significant 29% year-over-year revenue growth in the second quarter, reaching $161 million. This growth is noteworthy, particularly in a climate where dealer wholesale volumes are…

Q&A: Southern Glazer’s David Chaplin discusses the opportunity for digital transformation

Southern Glazer’s Wine & Spirits is at the forefront of innovation in the beverage industry, positioning itself to thrive in a rapidly changing marketplace. Under the strategic guidance of Mark Chaplin, the company’s Chief Growth Officer, Southern Glazer is exploring…

For ecommerce success, untangle the marketplace accounting maze

The ecommerce boom presents a golden opportunity for small businesses, with platforms like Amazon and Walmart leading the charge. As online shopping soars to unprecedented heights, countless vendors are eager to capitalize on this trend. However, amidst this surge lies…

Power of Personalization in E-commerce: Insights from Ralph Hünermann, founder and CEO of ODOSCOPE

In a recent episode of the EGN Podcast, Ralph Hünermann, the founder and CEO of ODOSCOPE, addressed a pivotal shift in the e-commerce landscape: the growing importance of personalization. Hünermann argued that as consumers become more sophisticated, generic shopping experiences…

AI in Advertising: 81% of Germans Advocate for Clear Labeling

In the realm of advertising, transparency has emerged as a crucial demand, particularly in Germany, where a staggering 81% of the public favors clear labeling for AI-generated content. This significant statistic highlights a growing concern among consumers regarding the authenticity…

Canva launches global brand system to boost workplace design

Canva, a leader in visual communication, has recently launched a global brand system designed to enhance workplace design and productivity. This innovative system responds to the escalating demand for effective visual communication tools across diverse organizational settings. Cat van der…

Canva launches global brand system to boost workplace design

Canva, a leader in visual communication, has unveiled a global brand system designed to enhance workplace design and productivity. This initiative responds to the growing demand for effective visual communication in modern workplaces, demonstrating Canva’s commitment to providing innovative design…

New funding for Chaiz marketplace means more niche expansion for extended vehicle warranty

In today’s competitive market, startups constantly seek to fill unique gaps, and extended warranties for vehicles represent a ripe opportunity. Chaiz, a pioneering comparison marketplace, is leading this charge. Recently, the company secured $3.7 million in a seed funding round,…

How will Labour address UK's innovation challenges?

How Will Labour Address the UK’s Innovation Challenges? The UK’s innovation landscape stands at a crossroads, with the Labour government poised to implement strategies that could significantly impact the business environment. Experts in the field have shared their insights on…