Advertising on social media platforms has become a staple for brands looking to reach their target audience in a more direct and engaging way. With the rise of e-commerce and…
Kaufland Discontinues Fulfillment Service: What This Means for Online Sellers German online marketplace Kaufland is making waves in the e-commerce industry by announcing the discontinuation of Fulfillment by Kaufland (FBK).…
Advertising TechnologyE-commerce CROLogisticsRetail Giants
Industry giants on stage: the leaders shaping e-commerce at EBE 2025
Industry Giants at EBE 2025: Shaping the Future of E-Commerce Industry giants are taking the stage at E-commerce Berlin Expo 2025, set to redefine the landscape of e-commerce as we…
Trump’s TikTok Deal: A Potential Game-Changer in the Digital Marketing Landscape In the fast-paced world of digital marketing and e-commerce, the recent developments surrounding the popular social media platform TikTok…
E-commerce CRO
₹100 on iPhone vs ₹20 on android? Delivery app’s price gap over capsicum sparks user backlash
The Price Gap: ₹100 on iPhone vs ₹20 on Android Zepto, a well-known quick-commerce platform, has found itself in hot water after a Bengaluru-based entrepreneur shed light on a startling…
Digital RetailingE-commerce CROTechnical Issues
Amazon down: Users report issues accessing mobile app and website
Amazon Down: Understanding the Recent Technical Glitch On January 27, Amazon users in India faced a frustrating roadblock as they encountered technical issues while trying to access the e-commerce giant’s…
Brand ManagementCustomer ServiceData AnalyticsDigital MarketingE-commerce CRO
5 Ways That AI Will Change Social Media Marketing
The Future is Now: 5 Ways AI Will Revolutionize Social Media Marketing Artificial Intelligence (AI) is no longer just a concept from science fiction movies; it is increasingly becoming a…
Meta Announces Initial Test of Ads on Threads Meta, the parent company of social media giants Facebook and Instagram, has recently revealed its plans to introduce ads on Threads, its…
Frank McCourt Considers TikTok Bid with Partners Billionaire Frank McCourt, widely known for his previous ownership of the Los Angeles Dodgers, is making headlines once again. This time, McCourt is…
Data AnalyticsDigital MarketingE-commerce CROOmnichannel Retailing
How Hyper-Personalized Offers Can Be Created in Complex Environments
Crafting Hyper-Personalized Offers in the Modern Omnichannel Landscape In today’s digitally driven world, the retail sector is undergoing a significant transformation. With the rise of e-commerce and the increasing popularity…