CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

Articles

H-E-B Breaks Ground on Another Store in DFW Metroplex

Texas-based grocer to open Rockwall location in 2025

Why TikTok Is Another Retail Competitor

New report from NIQ and the social media platform highlights the reach of the TikTok Shop

GS1 US Marks 50-Year Barcode ‘Scanniversary’

Org working to introduce next-gen version to support modern commerce

McCormick Announces Transition in Finance Leadership

Marcos Gabriel elevated to EVP and CFO upon pending retirement of current EVP Mike Smith

Articles

JCPenney CIO talks $1B customer experience strategy, building strong tech foundation

JCPenney CIO Sharmeelee Bala shares insight on how the retailer’s $1 billion reinvestment is all about enhancing the retail customer experience and how it’s using AI to create more efficiencies.

Optimize Your Website with A/B Testing in WordPress

A/B testing, also known as split testing, is a method of comparing two versions of a webpage or app to determine which one performs better. In WordPress, A/B testing enables website owners to experiment with different design elements, content, and…