Retail Media Networks: Insights from 2024 and the Road Ahead
In 2024, it has become abundantly clear that retail media networks (RMNs) are shaping the landscape of digital marketing for retailers. While many players in the retail sector express a keen interest in harnessing the power of RMNs, the reality…
The Essential Keys to Delivering a Successful and Impactful Webinar
So, you’ve made the decision to host a webinar. This platform offers an excellent opportunity for thought leadership, allows for direct communication with your audience, and lets you present your expertise in a focused environment. However, you may find yourself…
Email Marketing: Your Guide to Creating Successful Campaigns
Email marketing remains a cornerstone of digital marketing strategies, allowing businesses to forge direct relationships with their audiences. In an age where competition is fierce and various advertising platforms often overshadow organic reach, email marketing offers a personal touch that…
Big Lots Finds a Path Forward After Bankruptcy: A Strategic Transition
In the ever-changing landscape of retail, the struggle to maintain a foothold can be particularly treacherous, as illustrated by the recent journey of Big Lots. The retailer has faced significant hurdles, culminating in a bankruptcy filing. However, a new chapter…
Saks Global’s $2.7 Billion Acquisition of Neiman Marcus: A New Era in Luxury Retail
In a significant move that is set to reshape the landscape of luxury retail, Saks Global has completed its $2.7 billion acquisition of Neiman Marcus Group. This merger, first announced in July, unites several iconic brands including Saks Fifth Avenue,…
Navigating the Future of B2B Marketing: Trends and Insights from Madison Logic's Latest Survey
In the dynamic landscape of B2B marketing, understanding how to effectively connect with target audiences is paramount. A recent survey conducted by marketing agency Madison Logic in collaboration with Harris Poll sheds light on the evolving strategies of over 300…
Guy Peri Steers McCormick’s Digital Transformation: A Strategic Shift in Flavor
McCormick & Company, a leader in the global spice market with annual sales totaling $6.5 billion, recently made headlines with the appointment of Guy Peri as its chief information and digital officer. This strategic move marks a pivotal moment for…
How to Use Social Media Polls to Increase Audience Participation
In today’s digital landscape, social media polls have emerged as a powerful tool for engagement and interaction. They allow us to connect with our audience in a way that is both fun and informative. By posing questions that invite responses,…
Key Metrics To Track For Successful Digital Marketing Campaigns
Just like any successful venture, your digital marketing campaigns thrive on data-driven decisions. By focusing on key metrics, you can gain valuable insights into the performance of your marketing efforts and make adjustments that lead to greater engagement and higher…
Fabletics Enhances Customer Experience by Partnering with Klarna for Payment Flexibility
Fashion membership retailer Fabletics is stepping up its game by partnering with Klarna, an AI-powered payments network, to provide customers with more payment options. This collaboration signifies an important trend in the retail landscape, where e-commerce brands are increasingly prioritizing…
