What Content Works Well In LLMs? In the realm of AI chatbots, leveraging the right content within LLMs (Large Language Models) can significantly impact their performance and effectiveness. Understanding the…
B2B Content Marketing
Optimizely: Leading the Way in Content Marketing Platforms Optimizely has been heralded as a Leader in the 2025 Gartner Magic Quadrant for Content Marketing Platforms for the eighth consecutive year,…
Google Updates BrandConnect to Facilitate Creator Content Partnerships
Google Updates BrandConnect to Facilitate Creator Content Partnerships Google has recently made significant updates to its BrandConnect platform, aiming to streamline and enhance brand and creator partnerships when it comes…
Worldwide B2B: Ecommerce Firms Struggle To Maintain Deliverability
Global B2B Ecommerce Firms Struggle To Maintain Email Deliverability In the ever-competitive world of e-commerce, maintaining a strong presence in customers’ inboxes can be a daunting challenge for businesses, especially…
Report Reveals Growing Revenue Gap in B2B Content Marketing A recent report has shed light on a concerning trend in the world of B2B content marketing – a widening revenue…