How Snapchat Influences Consumer Electronics Purchases: Insights for Marketers In the realm of digital marketing, understanding how different platforms influence consumer behavior is crucial for success. Recently, Snapchat shared valuable…
TikTok Launches Bulletin Boards for Broadcast Messaging from Creator and Brand Profiles TikTok, the popular social media platform known for its short-form video content, is stepping up its game with…
Shein: The Rising Fashion Giant Set to Make Waves with Hong Kong IPO In a bold and strategic move, the renowned Chinese fashion retailer Shein is gearing up to file…
Bridging the Digital Divide: The Role of Technical Standards Behind the scenes of our everyday digital experiences lies a world of technical standards that enable global connectivity and determine who…
Canva Integrates OpenAI’s ChatGPT for Enhanced Design Capabilities Canva, the popular graphic design platform, has recently announced a groundbreaking integration with OpenAI’s ChatGPT. This integration marks a significant advancement in…
Myntra’s Nandita Sinha on Bharat, beauty & building for Gen Z Nandita Sinha, the CEO of Myntra, recently took the stage at the ETRetail E-commerce & Digital Natives Summit to…
TikTok Adds ‘Countdown Bidding’ for Livestream Auctions TikTok has been making significant strides in the realm of e-commerce by continually enhancing its platform to cater to the growing trend of…
The Impact of X Banning Hashtags in Promoted Posts In a surprising move that has left many in the digital marketing world reeling, X has officially banned the use of…
Redefining the Marketing Funnel: Microsoft’s Insights From the Mercedes-Benz Showroom Ads Pilot In the ever-changing landscape of digital marketing, staying ahead of the curve is crucial for brands looking to…
Personalisation Gap Widens: UK Brands Risk Loyalty Loss In today’s competitive digital landscape, where consumers are bombarded with marketing messages from all angles, the key to standing out lies in…