Myntra’s D2C Beauty Segment Flourishes, Surpassing Industry Norms Myntra, a prominent player in the e-commerce realm, has been making waves in the beauty sector with its direct-to-consumer (D2C) segment witnessing…
Beauty and Personal Care
Global beauty and personal care e-commerce market set to surge 50% to USD 339 bn by 2029: Report
Global Beauty and Personal Care E-Commerce Market Poised for 50% Surge to USD 339 Billion by 2029 The digital landscape is continuously evolving, reshaping the way consumers interact with brands…
“Bath & Body Works Campaign: Harnessing the Influence of Scent to Drive Sales” In the world of marketing, there is a powerful tool that has the ability to evoke emotions,…
Bath & Body campaign is all about the power of scent
The Power of Scent: How Bath & Body Works Nailed Their Campaign In the world of marketing, tapping into the senses can be a game-changer. Bath & Body Works, a…
Myntra logs travel season boost as Indians lean on fast delivery
Myntra’s Fast Delivery Fuels Surge in Vacation Shopping Trends Myntra, one of India’s leading e-commerce platforms, is witnessing a significant spike in vacation-related shopping activities, especially in non-metro cities. This…
A small soap maker cleans up ecommerce
Revitalizing E-Commerce: The Naples Soap Co. Success Story Naples Soap Co. has completed a comprehensive six-month turnaround that places ecommerce at the forefront of its strategy for long-term growth. Responding…
Bath & Body Works debuts revamped store design
Revolutionizing the Retail Experience: Bath & Body Works Unveils New Store Design Bath & Body Works, a beloved retailer known for its wide array of fragrant products, has recently made…
Beauty is a Good Look in Retailing In the ever-changing landscape of retail, one thing remains constant: the allure of beauty products. As retail giants like Target continue to expand…
Beauty and the ecommerce beast: As online breaks entry barriers, newer brands crop up, expanding offerings & market
Beauty and the Ecommerce Beast: How Online Channels are Revolutionizing the Grooming Industry In recent years, there has been a significant shift in consumer behavior when it comes to purchasing…