Silence Isn’t Safe: Why Brands Need Transparency to Build Trust In the digital age, silence can be deafening, especially for brands navigating the treacherous waters of online reputation management. One…
ApparelB2B E-commerce SolutionsBrand Management
Dickies owner VF Corp. to sell brand for $600 million
Dickies Owner VF Corp. to Sell Brand for $600 Million: What Led to the Shift in Strategy? VF Corporation’s decision to sell Dickies, a renowned workwear and streetwear brand, for…
B2B E-commerce SolutionsBrand ManagementRetail Management
Snapdeal’s parent AceVector files confidential draft IPO papers with Sebi
AceVector, Parent Company of Snapdeal, Takes a Step Towards IPO with Confidential Draft Submission to Sebi AceVector, the esteemed parent company of popular e-commerce platform Snapdeal, is making waves in…
Brand ManagementDigital MarketingUser Engagement
X Looks to Add Branding Markers to Screenshots of X Posts
Maximizing Brand Exposure: X Introduces Branding Markers to Screenshots of X Posts In the ever-changing landscape of digital marketing, every opportunity for brand exposure counts. Recognizing this, the popular app…
Brand ManagementConsumer BehaviorMarketing Strategies
Consumers want positive, uplifting content from brands
The Power of Positivity: Why Consumers Crave Uplifting Content from Brands In today’s fast-paced and often tumultuous world, consumers are seeking more than just products and services from the brands…
Brand ManagementCustomer ServiceData AnalyticsDigital MarketingE-commerce CRO
5 Ways That AI Will Change Social Media Marketing
The Future is Now: 5 Ways AI Will Revolutionize Social Media Marketing Artificial Intelligence (AI) is no longer just a concept from science fiction movies; it is increasingly becoming a…