Consumer Behavior Analysis

X’s Usage Data Suggests a Decline in Time Spent Throughout 2024

X’s Usage Data Suggests a Decline in Time Spent Throughout 2024 In the fast-paced world of digital marketing and e-commerce, staying ahead of trends and shifts in consumer behavior is crucial for businesses aiming to maintain a competitive edge. Recently,…

Most consumers see no impact from AI personalisation in retail

AI Personalisation in Retail: Is It Falling Short of Consumer Expectations? With the rapid integration of AI technology in the retail sector, one would expect that consumers are reaping the benefits of personalized shopping experiences. However, recent research conducted by…