Personalized Marketing: Meeting the Expectations of Today’s Consumers In today’s digital age, where consumers are constantly bombarded with advertising messages, personalized marketing has become a key strategy for businesses aiming…
Customer Relationship Management
Ageas deploys LexID to create unified customer records & service
Ageas Enhances Customer Experience with LexID Integration Ageas, a prominent player in the insurance industry, has recently made a strategic move by adopting LexID for Insurance, a cutting-edge solution offered…
Tracking Email Warmth: New Tool Designed To Monitor Sentiment
Enhancing Email Marketing Strategies: Introducing a Novel Tool for Monitoring Sentiment In the realm of digital marketing, where data reigns supreme, understanding the emotional undertones of customer communication can be…
Sinch recognised as essential app in HubSpot ecosystem
Sinch Recognized as an Essential App in the HubSpot Ecosystem Sinch, a leading provider of cloud communications for mobile customer engagement, has recently been acknowledged as an Essential App within…
Why dynamic content powered by 1st party data will define retail success in 2025
Why Dynamic Content Powered by 1st Party Data Will Define Retail Success in 2025 In the fast-paced world of retail, staying ahead of the curve is crucial for success. With…
Doc Martens Finds Identity In AI-Supported Data
Doc Martens Finds Identity In AI-Supported Data In the fast-paced world of retail, understanding customer behavior is key to staying ahead of the competition. With the rise of Artificial Intelligence…
Obit: Pioneering Digital/CRM Exec David Baker, Dead At 58
Obit: Remembering the Legacy of David Baker, a Digital Marketing Trailblazer The digital marketing world has lost one of its brightest minds with the passing of David Baker at the…
Romancing After The Sale: AI Tools For Post-Purchase Messaging
Romancing After The Sale: AI Tools For Post-Purchase Messaging In the fast-paced world of e-commerce, the journey doesn’t end when a customer clicks the “buy now” button. In fact, that’s…