US Antitrust Trial: Google CEO Sundar Pichai to Testify in Defense of Chrome and Data Control The tech giant Google is once again in the spotlight as CEO Sundar Pichai…
Yahoo Unveils Conversion API to Boost Ad Tracking Accuracy In the fast-paced world of digital marketing, accurate tracking of ad campaigns is crucial for success. Yahoo DSP has recently taken…
Moloco Appoints Jean-Luc Nahon to Lead Product for Moloco Ads Moloco, a leading player in the AI-driven advertising solutions industry, has recently made a strategic move by appointing Jean-Luc Nahon…
Google Adds More Reporting Elements for Performance Max Campaigns Google continues to enhance its advertising platform by introducing new reporting elements for Performance Max campaigns. These updates provide advertisers with…
Meta Continues to Solidify its Core Business in Q1 Meta, formerly known as Facebook, continues to make waves in the digital landscape with its strong performance in the first quarter…
Gopuff and Koddi Roll Out Incremental Ad Measurement Tools In a strategic move to elevate their advertising capabilities, Gopuff and Koddi have joined forces to introduce incremental ad measurement tools.…
Alphabet Revenue Surges 12% to $90 Billion in Q1: A Testament to Google Search and YouTube Ads Dominance Despite antitrust monopoly challenges, Alphabet reported revenue for Q1 2025 rose 12%…
Threads Ads Expand to All Meta Advertisers After initial testing, access to Threads ads is now widely available. Meta advertisers are now able to utilize this powerful advertising tool to…
Meta Highlights Improving Performance of its AI-Powered Ad Campaigns Meta, formerly known as Facebook, has been making significant strides in enhancing the performance of its AI-powered ad campaigns. Recent statistics…
How Google’s Control Over Publishers, Bid Impressions, and Ad Serving Shapes the Digital Ad Ecosystem Google, a dominant player in the digital advertising space, has long been scrutinized for its…