Unlocking the Power of Google’s Updated Ad Campaign Performance Insights Google recently rolled out new updates for its Meridian marketing mix model approach and Performance Max reporting. These enhancements are…
Digital AdvertisingRetail Marketing
Albertsons retail media collective embraces video to power shopper-centric journey
Albertsons Retail Media Collective Boosts Shopper Engagement with Video Ads The retail landscape is constantly evolving, with digital marketing playing a crucial role in engaging shoppers and driving sales. Albertsons…
Are Google Ad-Tech Divestitures Feasible? Google faced a challenging day on Friday amidst its monopoly case, with the Department of Justice’s witnesses, particularly those with an engineering focus, indicating the…
Autonomous Retail TechnologyB2B E-commerce SolutionsDigital Advertising
Pinterest Announces Ad Updates at ‘Pinterest Presents’ Event
Pinterest Announces Ad Updates at ‘Pinterest Presents’ Event Pinterest recently unveiled some exciting updates for advertisers during its ‘Pinterest Presents’ event. Among the key announcements were new features for Search…
Customer Data AnalyticsDigital Advertising
LinkedIn Will Now Integrate More Data from Microsoft for Ad Performance Tracking
LinkedIn Will Now Integrate More Data from Microsoft for Ad Performance Tracking LinkedIn has recently announced a significant update that is set to revolutionize ad performance tracking on its platform.…
Google Ad-Tech Remedies Trial Begins Monday The digital marketing world is abuzz as the trial to determine penalties for Google’s ad-tech practices kicks off this Monday. The Department of Justice…
Digital AdvertisingLegal & Regulatory ComplianceMedia and Publishing
Meta and Google to block political ads in EU under new regulations
Meta and Google to Block Political Ads in EU Under New Regulations Media groups in the European Union are currently seeking urgent guidance on what exactly qualifies as political advertising…
Digital AdvertisingProfessional Networking
LinkedIn Updates Terms of Service to Cover Expanded AI and Ad Targeting Use
LinkedIn Updates Terms of Service to Cover Expanded AI and Ad Targeting Use LinkedIn, the leading professional networking platform, has recently made significant updates to its terms of service to…
LinkedIn Dominates B2B Advertising Landscape: Achieving Highest Returns In the realm of B2B advertising, where every click and conversion counts, choosing the right platform can make or break a marketing…
Ad TechAI EngineeringArtificial IntelligenceDigital Advertising
Microsoft AI Engineering Expert Joins LoopMe
LoopMe Gains Edge in Ad Tech with Microsoft AI Engineering Expert Edward Peterson on Board In a strategic move to bolster its position in the competitive ad tech landscape, LoopMe…
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