Google Announces a Range of AI Powered Ad Updates at Marketing Live Google has once again raised the bar for digital advertising with the announcement of a series of AI-powered…
What Marketing Can Learn from the Cryptocurrency Exchange Sector The cryptocurrency exchange sector has been a hot topic in recent years, with the rise of digital currencies like Bitcoin and…
Local Digital Ad Revenue Search Top Contributor, Projected To Grow 13% By 2028 In the realm of local digital advertising, it’s evident that certain channels are paving the way for…
Decentralized Search Engine Gives Advertisers An Abundance Of Data In the ever-evolving landscape of digital marketing, data is king. Advertisers are constantly seeking more insights, more metrics, and more ways…
Can LinkedIn Build A Real B2B YouTube-Like Monetization Business? In 2024, LinkedIn introduced the Wire Program, a game-changer that has piqued the interest of advertisers looking to tap into the…
GAI Performance Jumps For Media Buyers On The Open Internet PubMatic, a leading technology company in the digital advertising space, has recently unveiled a significant upgrade to its technology suite…
TikTok Expands Ad Placement Options for ‘Pulse’ Campaigns TikTok, the popular social media platform known for its short-form video content, has recently rolled out an expansion in its ad placement…
Google’s Advertising Tech Under Scrutiny: DOJ Calls for Sale of Key Ad Platforms Google, a tech giant synonymous with search engines and digital advertising, is facing a significant challenge from…
Google Expands AdSense into AI Amid Rising Regulatory Pressure In the face of mounting regulatory challenges, tech giant Google is making strategic moves to navigate the evolving digital advertising landscape.…
Meta Outlines its Various Ad Measurement Solutions Meta, formerly known as Facebook, has solidified its position as a powerhouse in the digital advertising world. With numerous tools and features at…