LoopMe Gains Edge in Ad Tech with Microsoft AI Engineering Expert Edward Peterson on Board In a strategic move to bolster its position in the competitive ad tech landscape, LoopMe…
Google’s Search Remedies: Navigating the Impact on the Ad Industry Google, a powerhouse in the digital realm, is facing a pivotal moment as it grapples with the aftermath of antitrust…
Microsoft AI Engineering Talent Joins LoopMe LoopMe, a leading outcomes-based video advertising platform, has recently welcomed Edward Peterson as the Senior Vice President of Global Engineering. Peterson brings with him…
Taboola Appoints Chris Blight as UK Advertising Sales Director Taboola, a leading discovery platform, has recently announced the appointment of Chris Blight as the UK Advertising Sales Director. In his…
Meta Rolls Out Changes to its Ad Billing Settings Meta, the parent company of social media giants like Facebook and Instagram, has recently announced a significant change to its ad…
Mastering Reddit Ads: A Data-Driven Guide to Boost Your Response Rates Reddit, often referred to as the front page of the internet, is a powerful platform for advertising your products…
AI Revolutionizes Language Targeting in Google Ads: What Marketers Need to Know Google Ads has long been a staple for digital marketers looking to reach their target audience effectively. However,…
Major Tech Platforms Under Scrutiny in the Netherlands for Election Disinformation The upcoming October election in the Netherlands has not only placed the country’s political landscape under the spotlight but…
Google’s Advanced Use of AI to Detect Invalid Ad Traffic and Ensure Advertiser Success Google, being at the forefront of digital advertising technology, has recently announced its expanded use of…
Crossing Roads: PubMatic Earnings Show How SSPs Face Risk PubMatic, a key player in the supply-side platform (SSP) industry, recently reported its earnings, shedding light on the challenges faced by…