Taboola Extends Decade-Long Ad Partnership with Microsoft Taboola, a major player in the digital advertising industry, is celebrating a significant milestone – a decade-long partnership with tech giant Microsoft. What…
Google Gains Support from Competitors, Platforms, and Advertisers Against U.S. Department of Justice’s Proposed Remedies In a surprising turn of events, tech giants Apple and Mozilla, along with a myriad…
B2B E-commerce SolutionsDigital Advertising
Reddit Will Enable Users to Block Ads From Specific Advertisers
Reddit Introduces Feature Allowing Users to Block Ads From Specific Advertisers In a move that gives users more control over their advertising experience, Reddit has announced a new feature that…
LinkedIn Expands AI-Powered Ad Targeting Tools LinkedIn, the professional networking platform, has recently rolled out an enhanced feature called ‘Predictive Audiences,’ aiming to revolutionize ad targeting for businesses. This new…
YouTube Will Now Manually Review More Videos for Ad Suitability YouTube has recently announced that it will be ramping up its efforts to ensure ad suitability on the platform by…
Digital AdvertisingMarket TrendsTraditional Advertising
Core U.S. Local Ad Revenue To Climb 6.1% To $171B
Core U.S. Local Ad Revenue Expected to Reach $171 Billion, Digital Media Takes the Lead The landscape of local advertising revenue in the United States is set for a significant…
Digital AdvertisingOnline Video Streaming
YouTube Announces Update to mid-Roll Ad Placement Process in Clips
Optimizing Mid-Roll Ad Placement: YouTube’s Latest Update Unveiled YouTube is no stranger to updates and changes, especially when it comes to advertising. The platform is constantly refining its algorithms and…
Taboola Unveils Realize Platform to Revolutionize Ad Performance Taboola, a leading content discovery and marketing platform, has recently announced the launch of Realize – a cutting-edge platform set to transform…
B2B E-commerce SolutionsDigital AdvertisingRetail Media Networks
Chewy shares refreshed plan for its retail media network, Chewy Ads
Chewy Unveils Updated Strategy for Chewy Ads Retail Media Network Chewy, Inc. is making a significant investment in revitalizing its retail media network, now rebranded as Chewy Ads. The strategic…
Data PrivacyDigital AdvertisingLegal & Regulatory ComplianceTech Giants
Apple, Google Face Challenges Across EU
Apple, Google Face Challenges Across EU The European Commission has set its sights on tech giants Apple and Google, signaling a shift towards more stringent regulations within the ad industry.…
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