From ROAS to profits: Make PMax work for your bottom line
From ROAS to Profits: Make PMax Work for Your Bottom Line Google’s Performance Max (PMax) campaigns offer powerful automation to optimize ads across channels, but without strategic inputs, they risk chasing inefficiencies. By leveraging multi-dimensional data, custom ROAS targets, and…
Meta accused of using pirated books for AI
Meta Accused of Using Pirated Books for AI Prominent authors are taking a stand against social media giant Meta, formerly known as Facebook, over allegations of copyright violations. The tech company is facing a lawsuit for allegedly using pirated books…
AWS, Google Use AI For A New Spin On Searchable Video Content
Revolutionizing Video Search: How AWS and Google Utilize AI to Transform Searchable Video Content In today’s digital age, where video content reigns supreme, the ability to effectively search within videos has become a game-changer for both consumers and businesses alike….
Even With AI, Only 148 Terms Drive 15% Of Google Searches
Even With AI, Only 148 Terms Drive 15% Of Google Searches In the vast landscape of the internet, where billions of searches are conducted daily, it may come as a surprise that a mere 148 terms hold significant sway over…
Behind Google's And Meta's Secret Partnership
Behind Google’s And Meta’s Secret Partnership The recent revelation of a clandestine collaboration between tech giants Google and Meta has sent shockwaves through the digital marketing world. The European Union is now peeling back the layers of this covert alliance,…
Brain Functions React Differently To AI-Generated Ads, Consumers Not Buying It
Brain Functions React Differently To AI-Generated Ads, Consumers Not Buying It In the realm of digital marketing, the utilization of Artificial Intelligence (AI) has revolutionized the way companies create and deliver advertisements. AI-generated ads are becoming increasingly prevalent as businesses…
Amazon Ring: Real And Raw Works
Amazon Ring: Real And Raw Works In the fast-paced world of digital marketing, staying ahead of the curve is key to success. With trends constantly evolving, companies are always on the lookout for the next big thing to capture their…
Don't Fall For Seemingly 'Sexy, High And Sweet' ROAS
Why You Shouldn’t Be Seduced by High ROAS Figures in Paid Search Campaigns In the realm of digital marketing, Return on Advertising Spend (ROAS) is a metric that holds a significant allure for many marketers. It provides a clear indicator…
MGM Resorts – This Is What Performance Looks Like In 2025
MGM Resorts Explores Innovative Search Strategies on Pinterest and TikTok In the fast-paced world of digital marketing, staying ahead of the curve is crucial for success. MGM Resorts, a leader in the hospitality and entertainment industry, is setting the bar…
Startup Shakes Up Data Black Box In AI Overviews, Perplexity, ChatGPT
Revolutionizing AI-Generated Search: Unveiling the Data Black Box In the realm of digital marketing, the reliance on Artificial Intelligence (AI) has become ubiquitous, with its applications ranging from personalized advertising to content curation. However, as agencies, publishers, and brands have…
