Performance-Based TikTok Ad Campaigns Get Lost In Blackout
Performance-Based TikTok Ad Campaigns Face Challenges Amid Blackout TikTok, the popular social media platform known for its short-form videos, has recently issued a memo to advertisers regarding potential limitations to live campaigns. The memo, published on a Sunday, cautioned advertisers…
Meta, X, Google join EU code to combat hate speech
Meta, X, Google Join EU Code to Combat Hate Speech In a significant move to combat hate speech online, Meta, X, and Google have joined forces with the European Union by signing up to the EU Code of Conduct. This…
Algorithm probe puts Elon Musk and X under European Commission scrutiny
Algorithm Probe Puts Elon Musk and X Under European Commission Scrutiny The European Commission has set its sights on tech mogul Elon Musk and his company X, launching an investigation into their recommendation systems. EU regulators have demanded access to…
Bluesky joins the short-video frenzy
Bluesky Joins the Short-Video Frenzy The landscape of short-video content is about to witness a new player in the game as Bluesky steps into the arena with its innovative approach. With TikTok facing challenges regarding its position in the US,…
X launches vertical video feed to attract US users
X Launches Vertical Video Feed to Attract US Users In the ever-competitive landscape of social media platforms, the race to capture users’ attention has reached a new peak with X’s latest strategic move. Elon Musk’s company has recently unveiled a…
Meta unveils new video editing app to compete with CapCut
Meta’s New Video Editing App Set to Challenge CapCut Dominance Meta, the parent company of social media giants Facebook and Instagram, is gearing up to launch a new video editing app next month. This move is set to shake up…
The customer journey: A roadmap or a maze?
The Customer Journey: Navigating Between a Roadmap and a Maze Imagine planning a road trip. The map looks perfect – a clear route with scenic stops along the way. But as you set out, the roads are riddled with potholes,…
TikTok’s abrupt shutdown shakes the USA
TikTok’s Abrupt Shutdown Shakes the USA The recent news of TikTok being abruptly shut down in the US has sent shockwaves across the nation. With national security concerns looming over the popular video-sharing app’s links to its Chinese parent company…
Instagram Officially Expands Reels Length to 3 Minutes
Instagram Officially Expands Reels Length to 3 Minutes Instagram has officially announced that users can now create and share Reels up to 3 minutes in length, a significant expansion from the previous 60-second limit. This move comes as a surprise…
China denies forcing firms to share user data
China Denies Allegations of Forcing Firms to Share User Data In the realm of digital marketing and e-commerce, data privacy is a topic of paramount importance. Recent events have brought this issue to the forefront once again, as Austrian advocacy…
