The Impact of Virtual Influencers on YouTube: A New Era of Engagement In the ever-changing landscape of digital marketing, virtual influencers have been making waves across various social media platforms.…
Influencer Marketing
Instagram Launches Monthly Performance Recap and Recommendations
Instagram Launches Monthly Performance Recap and Recommendations Instagram recently announced the launch of a new feature that is set to revolutionize the way businesses and influencers track their performance on…
TikTok Now Enables You to Highlight Comments from Selected Profiles During Live Streams
Enhance Your Live Streams: TikTok’s New Feature Allows Highlighting Comments from Selected Profiles TikTok, the rapidly growing social media platform, has once again upped its game with a new feature…
Meta Launches AI-Powered Creator Tools On Instagram
Meta Launches AI-Powered Creator Tools On Instagram Meta, the parent company of Instagram, is revolutionizing the way brands approach influencer marketing with the launch of AI-powered creator tools. In a…
Robin Ward Named Vice President of Sales, Europe at Kolsquare Robin Ward has recently been appointed as the Vice President of Sales for Europe at Kolsquare, a strategic move aimed…
The shift from ads to influence: What marketers need to know after DMWF Asia day 2
The Shift from Ads to Influence: What Marketers Need to Know After DMWF Asia Day 2 Day 2 of DMWF Asia sparked intriguing discussions on how brands are adapting to…
Meesho launches creator marketplace to boost influencer-driven sales
Meesho’s New Creator Marketplace: A Game-Changer for Influencer-Driven Sales In a strategic move to tap into the power of influencer marketing, Meesho, the Softbank-backed ecommerce firm, has recently unveiled the…
Kolsquare launches carbon footprint tool for influencers
Kolsquare Launches Carbon Footprint Tool for Influencers In recent years, influencer marketing has surged in popularity, becoming a cornerstone of many brands’ digital strategies. However, with this growth comes a…
TikTok Highlights Rising Stars in 2025 ‘Discover List’
TikTok Highlights Rising Stars in 2025 ‘Discover List’ TikTok, the popular social media platform known for its short-form video content, has recently unveiled its highly anticipated ‘Discover List’ for 2025.…
True Religion platform debuts during Super Bowl week
True Religion, a well-known clothing brand, recently made headlines by debuting its new platform during Super Bowl week. The move marks a strategic shift for the company, aiming to capitalize…