Are You Using The Right Moms For Your Campaigns? In the ever-expanding world of influencer marketing, moms have emerged as a powerful demographic to tap into. With their authenticity, relatability,…
Autonomous Retail TechnologyDigital MarketingInfluencer Marketing
YouTube Will Enable Brands to Post Opportunities for Creator Collaboration
YouTube Will Enable Brands to Post Opportunities for Creator Collaboration YouTube, the popular video-sharing platform, is rolling out a new feature that will allow brands to post opportunities for creator…
Artificial IntelligenceDigital MarketingInfluencer Marketing
TikTok pushes AI ads that look just like real creators
The Rise of AI-Driven Ads on TikTok: Are They Replacing Human Creators? In the ever-evolving landscape of digital marketing, social media platforms have become the go-to space for brands to…
B2B E-commerce SolutionsInfluencer MarketingSocial Commerce
TikTok Says In-Stream Shopping Has Increased 120% This Year
TikTok’s Commerce Push: Will In-Stream Shopping Revolutionize E-Commerce in the West? TikTok, the popular social media platform known for its short-form videos, has been making waves in the e-commerce world…
The Goat Agency’s 2025 Report on Male Influence In the wake of Netflix’s Adolescence sparking a national conversation on the “manosphere” and its impact on boys and young men, questions…
Digital Retail InnovationHome Improvement RetailInfluencer Marketing
Lowe’s Creator Network launches with MrBeast among first to join
Lowe’s Creator Network: Revolutionizing Retail Collaboration with Influencers Lowe’s Cos. Inc., a leading home improvement retailer, has recently unveiled its latest innovation – the Lowe’s Creator Network. This platform, aimed…
B2B E-commerce SolutionsDigital MarketingInfluencer Marketing
YouTube drives trust, e-commerce growth in Southeast Asia
YouTube Drives Trust, E-Commerce Growth in Southeast Asia YouTube has become a powerhouse in Southeast Asia, reaching a staggering 290 million users in the region. This massive reach is not…
Digital AdvertisingInfluencer MarketingSocial Media Marketing
TikTok Shares a Range of Ad Updates at its TikTok World Event
TikTok Unveils Exciting Ad Updates to Revolutionize Marketing Strategies TikTok, the leading social media platform known for its viral trends and short-form videos, recently announced a series of groundbreaking advertising…
What Brands Get Wrong About Influencer Sourcing In today’s digital age, influencer marketing has become a popular strategy for brands to reach their target audience authentically. However, many brands often…
Digital MarketingInfluencer Marketing
YouTube Outlines Advanced Creator Collaboration Tools at NewFronts 2025
YouTube Outlines Advanced Creator Collaboration Tools at NewFronts 2025 In the ever-competitive digital marketing landscape, brands are constantly seeking new and innovative ways to connect with their target audiences. One…
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