7 marketing strategies to conquer decision paralysis
In the age of unlimited information, decision paralysis has become a significant challenge for businesses and consumers alike. With so many choices, the fear of making the wrong decision can lead to complete inaction. This is particularly true in the…
Lowe’s counts on more digital B2B sales to counter weaker DIY demand
Home improvement retail chain Lowe’s is feeling the downturn in consumer spending on home projects. In the meantime, the company is counting on B2B ecommerce sales from professional contractors to help weather the drought in falling revenue. “The DIY consumer:…
How to measure the impact of brand marketing
Performance media has enjoyed many years of supercharged growth. Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. But as many…
Amazon’s 10th Prime Day Event Returns July 16 & 17 With Exclusive Deals for Prime Members
Amazon announced that customers can save big this summer during its 10th Prime Day event. From July 16 at 12:01 a.m. PDT through July 17, Prime members will get exclusive access to millions of deals across more than 35 categories…
Preparing for the “Machine Customer” era
Shawn Cope In Part 2 of our Machine Customers series, we further expand on the emerging $30 trillion business-to-AI (B2A) marketplace. In Part 1, “The coming era of machine customers,” we introduce the concept of a custobot, a “non-human economic…
Levi & Strauss reports 19% ecommerce growth in Q2 earnings as overall sales miss expectations
Challenges persist in the denim industry in 2024, and those struggles were evident in Levi & Strauss Co.’s Q2 earnings. Nevertheless, the brand is optimistic that its transformation into a digital and direct-to-consumer retailer will bear fruit. Levi’s second-quarter net…
27 Best Fourth of July Sales on WIRED-Approved Gear (2024)
Ahead of July 4th celebrations, these Independence Day sales can help you save on firepits, ebikes, tech, and mattresses.
Quora’s Chatbot Platform Poe Allows Users to Download Paywalled Articles on Demand
WIRED was able to download stories from publishers like The New York Times and The Atlantic using Poe’s Assistant bot. One expert calls it “prima facie copyright infringement,” which Quora disputes.
Target makes leadership team changes as sales challenges persist
Target announced changes to its executive team on June 25, kicking off the search for a new chief marketing officer and continuing leadership shifts that began in January. Among those starting new roles at Target will be Christina Hennington, becoming…
AI-powered martech news and releases: June 27
Small companies are the biggest adopters of AI, according to a new report. Pipedrive’s Annual State of Sales and Marketing report found 42% of companies with 10 or fewer employees are now using AI tools. This compares with 37% of…
