Westfield Rise Revolutionizes Retail Advertising with AI-Powered DOOH Targeting for 600 Profiles In a world where digital marketing reigns supreme, the convergence of online and offline advertising has become increasingly…
Autonomous Retail TechnologyRetail Advertising
Sam’s Club’s MAP retail media network debuts new measurement tool for advertisers
Sam’s Club’s MAP Retail Media Network Introduces Advanced Measurement Tool for Advertisers When Sam’s Club’s Member Access Platform (MAP) unveiled new ad formats back in April, it signaled a strategic…
Enhancing Your Advantage+ Catalog Ads: Meta’s Dynamic Label Updates Meta, formerly known as Facebook, has recently introduced an exciting update for Advantage+ Catalog Ads. This enhancement brings a new dimension…
Digital MarketingE-commerce CRORetail Advertising
If Google's Personal Filter Tab In Search Results Becomes Another Targeting Tool
Google’s Personal Filter Tab: A New Frontier in Targeting Strategies In the ever-evolving landscape of digital marketing, Google never fails to surprise us with its innovative features and tools. The…
Broadcast MediaDigital TransformationRetail Advertising
Winter in the Deep, Deep South – A Challenging Season for Broadcast Media in Australia and New Zealand
Winter in the Deep, Deep South – A Challenging Season for Broadcast Media in Australia and New Zealand Is New Zealand, a nation of five million people, the canary in…
Data AnalyticsGrocery RetailRetail Advertising
Albertsons’ retail media network rolls out API access and TransUnion partnership
Albertsons’ Retail Media Network Enhances Advertising Capabilities with API Access and TransUnion Partnership Albertsons, a prominent player in the retail industry, is making strategic moves to elevate its retail media…