Sam’s Club’s MAP Retail Media Network Introduces Advanced Measurement Tool for Advertisers When Sam’s Club’s Member Access Platform (MAP) unveiled new ad formats back in April, it signaled a strategic…
Enhancing Your Advantage+ Catalog Ads: Meta’s Dynamic Label Updates Meta, formerly known as Facebook, has recently introduced an exciting update for Advantage+ Catalog Ads. This enhancement brings a new dimension…
Google’s Personal Filter Tab: A New Frontier in Targeting Strategies In the ever-evolving landscape of digital marketing, Google never fails to surprise us with its innovative features and tools. The…
Winter in the Deep, Deep South – A Challenging Season for Broadcast Media in Australia and New Zealand Is New Zealand, a nation of five million people, the canary in…
Albertsons’ Retail Media Network Enhances Advertising Capabilities with API Access and TransUnion Partnership Albertsons, a prominent player in the retail industry, is making strategic moves to elevate its retail media…