LinkedIn Outlines Improved Approach to Ad Attribution
LinkedIn Outlines Improved Approach to Ad Attribution LinkedIn has recently introduced a new approach aimed at enhancing the attribution of ad outcomes on its platform. This update marks a significant step forward in providing advertisers with more accurate insights into…
Social Revenue Underreported By 245%, Report Finds
Social Revenue Underreported By 245%, Report Finds In the realm of digital marketing, understanding the true impact of social media on revenue generation has always been a challenge. While social media platforms have become integral to brand building and customer…
Franklin Instore debuting Elo-powered digital merchandising platform
Franklin Instore Debuts Elo-Powered Digital Merchandising Platform Franklin Instore, a leading retail technology company, recently made waves in the industry by introducing their new digital merchandising platform powered by Elo. This innovative solution is set to revolutionize the way retailers…
