Optimizing Pricing Strategy: Elevating Profits Beyond the Average In the realm of retail, setting a price tag on products is more than just a numbers game. It’s an art form…
Cost-Per-Acquisition Watershed Moments Key For Performance Marketing In the realm of performance marketing, understanding the cost-per-acquisition (CPA) of customers is crucial for driving sustainable growth and profitability. The CPA metric,…
Unlocking the Power of AI in Marketing: Gartner Maps Process to Teach GAI About Brands In today’s digital age, the role of artificial intelligence (AI) in marketing is becoming increasingly…
SPINS, Stackline Partner to Enhance Omnichannel Visibility SPINS and Stackline have recently joined forces in a strategic partnership aimed at boosting omnichannel visibility for brands navigating the complex retail landscape.…
LinkedIn Outlines Improved Approach to Ad Attribution LinkedIn has recently introduced a new approach aimed at enhancing the attribution of ad outcomes on its platform. This update marks a significant…
Social Revenue Underreported By 245%, Report Finds In the realm of digital marketing, understanding the true impact of social media on revenue generation has always been a challenge. While social…
Franklin Instore Debuts Elo-Powered Digital Merchandising Platform Franklin Instore, a leading retail technology company, recently made waves in the industry by introducing their new digital merchandising platform powered by Elo.…