How Data Analytics Can Drive Retail Customer Engagement In the fast-paced world of retail, customer engagement stands out as a key factor in driving sales and fostering brand loyalty. With…
Retail Analytics
Key Metrics to Gauge Retail Display Success Measuring the right Key Performance Indicators (KPIs) is crucial when it comes to proving the success of your retail display program. In the…
How To Break Down E-Commerce Search Analytics Silos
Breaking Down E-Commerce Search Analytics Silos: A Guide to Uniting Insights In the realm of e-commerce, the abundance of data available has the power to revolutionize the way businesses operate.…
Pricing for Maximum Profit: When ‘Average’ Isn’t Good Enough
Optimizing Pricing Strategy: Elevating Profits Beyond the Average In the realm of retail, setting a price tag on products is more than just a numbers game. It’s an art form…
Cost-Per-Acquisition Watershed Moments Key For Performance Marketing
Cost-Per-Acquisition Watershed Moments Key For Performance Marketing In the realm of performance marketing, understanding the cost-per-acquisition (CPA) of customers is crucial for driving sustainable growth and profitability. The CPA metric,…
Gartner Maps Process To Teach GAI About Brands
Unlocking the Power of AI in Marketing: Gartner Maps Process to Teach GAI About Brands In today’s digital age, the role of artificial intelligence (AI) in marketing is becoming increasingly…
SPINS, Stackline Partner to Enhance Omnichannel Visibility
SPINS, Stackline Partner to Enhance Omnichannel Visibility SPINS and Stackline have recently joined forces in a strategic partnership aimed at boosting omnichannel visibility for brands navigating the complex retail landscape.…
LinkedIn Outlines Improved Approach to Ad Attribution
LinkedIn Outlines Improved Approach to Ad Attribution LinkedIn has recently introduced a new approach aimed at enhancing the attribution of ad outcomes on its platform. This update marks a significant…
Social Revenue Underreported By 245%, Report Finds
Social Revenue Underreported By 245%, Report Finds In the realm of digital marketing, understanding the true impact of social media on revenue generation has always been a challenge. While social…
Franklin Instore debuting Elo-powered digital merchandising platform
Franklin Instore Debuts Elo-Powered Digital Merchandising Platform Franklin Instore, a leading retail technology company, recently made waves in the industry by introducing their new digital merchandising platform powered by Elo.…