AI and Automation Boost Value of Retail Analysts Amid Old Hurdles The landscape of retail is rapidly changing, with the integration of AI and automation revolutionizing the way businesses operate.…
From Reactive to Proactive: How AI Is Transforming Retail Analytics The landscape of retail analytics is rapidly evolving, thanks to the power of Artificial Intelligence (AI). One company at the…
Dentsu Integrates Eye-Tracking Data for Media Planning Dentsu, a leading marketing and advertising agency, has taken a significant leap forward in the realm of media planning by integrating in-store eye-tracking…
Maximizing Ad Dollars: The Power of Aligning Marketing, Finance, and Analytics In the ever-evolving landscape of digital marketing, one thing remains clear: ad spending is on the rise. With more…
The Quest to Measure In-Store Retail Media In the realm of retail, the landscape is constantly shifting. With the rise of e-commerce and the ever-increasing presence of digital marketing, traditional…
How Data Analytics Can Drive Retail Customer Engagement In the fast-paced world of retail, customer engagement stands out as a key factor in driving sales and fostering brand loyalty. With…
Key Metrics to Gauge Retail Display Success Measuring the right Key Performance Indicators (KPIs) is crucial when it comes to proving the success of your retail display program. In the…
Breaking Down E-Commerce Search Analytics Silos: A Guide to Uniting Insights In the realm of e-commerce, the abundance of data available has the power to revolutionize the way businesses operate.…
Optimizing Pricing Strategy: Elevating Profits Beyond the Average In the realm of retail, setting a price tag on products is more than just a numbers game. It’s an art form…
Cost-Per-Acquisition Watershed Moments Key For Performance Marketing In the realm of performance marketing, understanding the cost-per-acquisition (CPA) of customers is crucial for driving sustainable growth and profitability. The CPA metric,…