Leveraging Product Exclusives: Strengthening Retailer-Brand Partnerships In the ever-competitive retail landscape, brands are constantly seeking innovative strategies to stand out and capture consumer attention. One such strategy that has been…
Retail Marketing
Kroger centralizes retail media and more under Precison Marketing division
Kroger Centralizes Retail Media and More Under Precision Marketing Division Kroger, one of the leading retail giants, has recently made significant organizational changes by centralizing its retail media operations and…
With A Back-To-School Twist, 'Yes, JCPenney' Keeps Rolling
With A Back-To-School Twist, ‘Yes, JCPenney’ Keeps Rolling JCPenney, the renowned department store chain, is no stranger to innovative marketing campaigns. This time, with a back-to-school twist, the company has…
Rack Room Shoes realigns leadership to drive digital innovation
Rack Room Shoes Realigns Leadership to Drive Digital Innovation Rack Room Shoes, a well-known footwear retailer, has recently made significant changes in its leadership team to push forward its digital…
Instamart CEO Amitesh Jha on quick commerce, hyperlocal bets and winning the Indian consumer one ad at a time
The Rise of Quick Commerce: Amitesh Jha’s Hyperlocal Approach to Winning Indian Consumers In the fast-paced world of e-commerce, speed and precision are key drivers of success. Amitesh Jha, the…
NRF: Back-to-School Shopping Kicked Off Early This Year
NRF: Back-to-School Shopping Kicked Off Early This Year The National Retail Federation (NRF) has reported an interesting trend this year – back-to-school shopping has started earlier than usual. Traditionally, back-to-school…
Threads Adds Image Sharing in DMs
Threads Enhances User Experience with Image Sharing in DMs Instagram’s messaging app, Threads, continues to innovate and elevate user experience by introducing a new feature that allows image sharing in…
Grocery Sales Edge Back Up Again in June
Grocery Sales Edge Back Up Again in June: Understanding the Impact of Inflation on Consumer Behavior Amidst the ever-changing landscape of retail, the grocery sector has seen a notable upturn…
Consumers Seek Value as Back-to-School Budgets Tighten
Consumers Seek Value as Back-to-School Budgets Tighten As the back-to-school season approaches, families are gearing up for another round of shopping to prepare for the academic year. However, this year…
Are Customer Expectations Outstripping Loyalty Program Evolution? In a world where customer loyalty is becoming increasingly elusive, businesses are turning to loyalty programs to incentivize repeat purchases and foster long-term…