Local Digital Ad Revenue Search Top Contributor, Projected To Grow 13% By 2028
In the realm of local digital advertising, it’s evident that certain channels are paving the way for significant growth and dominance. According to Borrell Associates, search, display banners, streaming, and CTV (Connected TV) were the frontrunners in capturing local digital budgets last year. These channels not only took the lion’s share but also are projected to continue their dominance in the coming years. The research estimates that the combined sectors of search, display banners, streaming, and CTV will account for a substantial 78% of digital advertising and 57% of total local advertising within the next three years.
Search advertising has long been a powerhouse in the digital marketing landscape. With its ability to target specific audiences based on their search queries and intent, search ads have proven to be highly effective in driving conversions for local businesses. As more consumers turn to search engines like Google to find products and services in their vicinity, investing in search advertising becomes increasingly crucial for local businesses to stay competitive.
Display banners, on the other hand, offer a visual way to capture the attention of potential customers. Whether it’s through eye-catching graphics, animations, or interactive elements, display banners have the power to engage audiences and drive brand awareness. By strategically placing display banners on relevant websites and targeting local audiences, businesses can effectively boost their visibility and attract more customers.
Streaming services and Connected TV have also emerged as key players in the local digital advertising space. With the rise of streaming platforms like Hulu, Netflix, and Amazon Prime, more and more consumers are shifting towards digital content consumption. This presents a unique opportunity for businesses to reach their target audience through ad placements on streaming services and Connected TV devices. By delivering targeted ads to viewers based on their viewing habits and preferences, businesses can enhance their reach and engagement with local customers.
The dominance of search, display banners, streaming, and CTV in local digital advertising is expected to persist and even grow further in the coming years. Borrell Associates projects a 13% growth in local digital ad revenue by 2028, indicating a lucrative opportunity for businesses to capitalize on these high-performing channels. By allocating their advertising budgets towards search, display banners, streaming, and CTV, businesses can maximize their ROI and drive tangible results in terms of lead generation, sales, and brand visibility.
As the digital advertising landscape continues to evolve, staying ahead of the curve is essential for businesses looking to thrive in the local market. By leveraging the power of search, display banners, streaming, and CTV, businesses can position themselves for success and tap into the growing opportunities presented by the local digital ad revenue landscape.
#LocalAdvertising, #DigitalMarketing, #SearchAdvertising, #CTV, #DigitalRevenue