Confessions from a CRM Marketer: Olympics, SMS, and Always Testing
Corrina Cohen, the Manager of CRM & Technical Marketing Operations at NBCUniversal, is a force to be reckoned with in the world of digital marketing. With years of experience under her belt, she has seen trends come and go, but there are a few strategies that she swears by – leveraging the Olympics, the power of SMS marketing, and the importance of always testing.
When it comes to tentpole sports events, Corrina is particularly fond of the Olympics. The global scale of the event, combined with the diverse audience it attracts, makes it a goldmine for marketers. Leveraging the hype and excitement surrounding the Olympics, Corrina has been able to craft targeted and engaging campaigns that resonate with viewers around the world. By tapping into the spirit of competition and national pride that the Olympics evoke, she has been able to drive impressive results for NBCUniversal.
In addition to her love for the Olympics, Corrina is a big believer in the power of SMS marketing. With open rates as high as 98%, SMS is a channel that simply cannot be ignored. Corrina has found that SMS is particularly effective for time-sensitive promotions and personalized offers. By sending targeted messages to customers’ mobile devices, she is able to cut through the noise and deliver content that captures their attention. Whether it’s a flash sale on Olympic merchandise or a reminder to tune in to a live event, SMS has proven to be a valuable tool in Corrina’s marketing arsenal.
But perhaps the most important lesson that Corrina has learned over the years is the importance of always testing. In the fast-paced world of digital marketing, what works today may not work tomorrow. That’s why Corrina is a firm believer in A/B testing, multivariate testing, and any other testing methodology that can help her optimize her campaigns. By constantly experimenting with different messaging, creative, and targeting strategies, she is able to stay ahead of the curve and ensure that her campaigns are always performing at their best.
In conclusion, Corrina Cohen’s insights into the world of CRM marketing are not to be taken lightly. By leveraging the power of the Olympics, embracing SMS marketing, and always testing and optimizing her campaigns, she has been able to achieve impressive results for NBCUniversal. Marketers looking to up their game would do well to take a page out of Corrina’s playbook and incorporate these strategies into their own campaigns.
#CRM #Olympics #SMS #DigitalMarketing #NBCUniversal